What is a Unique Selling Proposition? By Definition: A Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. (Wikipedia) One of the […]
The growth in online marketing has reached new heights. It has become a compulsion for every business to build their online marketing presence to be keep ahead of their competitors.
Are you keeping up with the latest Online Marketing trends?
Are you ready to take a look at the online marketing trends that are going to shape the business strategy in 2018?
Here are some top online marketing trends that can enhance your SEO ranking as well as your online presence. They current trends of practice developed from experience and knowledge.
Make sure you action these trends this year.
1. Content Marketing Strategies
Content marketing today is not just about sharing articles or blog posts, it is about marketing on social media platforms. Video marketing has high demands in today’s business age and is the future of content marketing. Video streaming accounted for ¾ of the internet traffic during 2017. Also with the increasing trend in voice search, content strategies should aim at creating content that answers the need of users.
Research shows 62% of B2B companies report that they achieve a higher level of success with a documented content marketing strategy compared with no plan.
Mobile marketing is a top online marketing trend that is going to take the marketing world this year. People are spending more time on their mobile devices today. This shift from desktops to mobiles will continue to progress. There is an emerging need for businesses to have a proper mobile marketing plan to connect with consumers.
3. Live Streaming Video
Live videos are popular and will continue to grow. Business people are going live on social media platforms, be it for real-time events/ updates or doing question and answer sessions to become more personal with their customers. Today video chats are appealing to a wider audience. According to a survey, viewers are more likely to spend 3 times longer watching live streams than pre-recorded videos.
4. Machine Learning
The simplest definition given by Arthur Samuel, “Machine learning: The field of study that gives computers the ability to learn without being explicitly programmed.” Machine learning allows virtual assistants to understand the incoming data, to improve search results. The complex data can be analysed faster ensuring more accurate results on an even larger scale.
5. Social Media Marketing
Facebook, LinkedIn and Twitter have become common for businesses to branch out and experiment with multiple networks with the aim of reaching more consumers. Many changes have occurred in social media last year regarding new features, privacy settings, consumer preferences and looking ahead, social media trends will continue to change.
6. Intertwined SEO & Social Signals
SEO is a major factor in determining a business online presence. The more people that are sharing the content, the higher it’s likely to appear in the search engine results. Hence, ranking search results have a greater capacity of social shares, while those ranked lower have fewer. With smart Social Media Techniques you will definitely notice increase in your SEO Rankings.
7. Less will be more
As consumers are feeling burnt out from a constant barrage of information and screaming advertisements, marketers nowadays are making efforts to tone-down their campaign messages and not to overwhelm their consumers with too much hype.
The online marketing industry is complex and volatile. With rapid changes in the online marketing trends, it is crucial for every business to keep track of these changes in order to stay on top of the game.
Have you been following the best online marketing practices?
Now is the time to make changes to your current marketing practices and build your best online marketing strategies.
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