What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
MWH reports that “55% of people watch videos online every day.” There are even more people around the world who watch videos online once a week. Hubspot have stated that 43% of people would like to see more video content online. It is clear to see that using videos in content marketing are important today and looks to be increasing in popularity for the future.
The biggest social media platform, Facebook, recently changed its algorithms making it more difficult for businesses to be seen in timelines. This means that as a business, you will need to work even harder to get Facebook users to view your content. Social Media Marketing is used by businesses small and large. There are many trends that you can follow when it comes to video content. Read about the top 7 video marketing trends. Whichever form of video you choose the message is clear that video is the future of content marketing.
If you are still not convinced that video content is the way to go here are some reasons to help you make the decision:
Conversions and sales
Every business wants to convert a visitor to the website or social media page into a sale. What better way to do that than to show them how to use your product? Yes you can write about using it, but isn’t it easier to teach using as many senses as possible? Videos teach using sight, as well as sound. Wyzowl found that “97% of businesses said that their explainer video has helped them increase sales.”
When you invest in your marketing strategies there is a chance that you won’t see a huge return. Knowing that there is an increase in sales and conversions you know that there will also be a higher return in investment.
Form a Trust Bond
Studies have shown that there is greater engagement and higher retention of customers who watch videos that those that read content. This means that you have a greater chance of building a relationship with your customers because they are watching more of your content. Forming a relationship with your customers is the start of building lasting relationships. This is what you want to do. The more your customers trust the products that you are selling and services that you provide, the more likely they will share with their friends and family. This means you will increase your reach to new customers.
Search Engine Optimisation
The first thing we ask when doing anything online is whether or not it will help with SEO. MarTech has found that an optimised video has up to 53 times more chance of making it on the front page of Google search engine result. Even if you don’t think that video is worth it, the statistics show that there is nothing wrong with trying.
When you have videos on your site you are more likely to have visitors who stay on your site for longer periods of time. The more visitors stay on your site the better your website will show up on search engine result pages. It also allows your visitors content that is easily shareable. The more your content is shared the ability to have your content viewed by potential customers.
Easier to Explain
Have you ever read a text message that has caused a misunderstanding because the context was not understood? This is what can happen with pages and pages of written text. Making an explainer video for how to use your products makes it easier for you and your customers. This can be done b combining words and pictures in an infographic video or by having an influencer try out one of your products in a product review. You could also have a live video feed at a product launch to include customers who were unable to make it.
Statistics have shown that visitors stay longer on a website that has an explainer video. It also means that your customers will see the message that you are trying to share with them. This is the whole point of content, to share your message with your customers and potential customers.