The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
Have you been using email marketing to reach your target audiences or are you planning to?
Yes, building a successful email marketing strategy can be daunting, especially when you don’t know where to begin and have little information about it.
Even modern marketers sometimes struggle to use marketing elements and tools efficiently to strengthen the pillars to support email marketing strategies.
Here are 3 points to keep in mind to achieve the desired results when building an email marketing strategy.
1. Appealing subject line
Are you ignoring the subject line when sending emails?
What stands out the most when someone emails you?
When it comes to email marketing, grabbing your audiences’ attention is the ‘subject line’. You will immediately open an email and go through the contents only if the headline is catchy and meaningful.
Listed below there are several ideas to consider when sending emails.
Simplicity: ‘Simplicity is the best’. Keep it simple. Don’t use complex or ambiguous words that will only confuse your audiences.
Creative: Think outside the box and be bold in creating a headline. People are interested if they find something new and innovative.
Length: Confine your headlines to 50-55 characters. It will work better as its concise and appealing!
Relevancy: Headlines specify the content of your emails to your readers. The headline should reflect the content in the email.
2. Accelerated content
You have this catchy email headline but what’s the worth if the email content is not relevant and adds no value to the readers?
This is something you would like to avoid.
Always be focused on providing information that is relevant and useful to your readers and in some cases incorporate an image or two.
Readers quickly want to glean the contents of an email and comprehend it. Images are advantageous for readers understand what the content is about. GIFs are on trend these days and can be incorporated into your emails. But make sure you test it on a variety of platforms.
3. Compelling call-to-action (CTA)
Every email marketing strategy MUST have a call-to-action which encourages readers to perform a particular task. Use a clickable CTA button for a prompt response and a quick conversion. Make your CTA is compelling so your readers will take immediate action.
Email marketing is a great way to generate leads. Email Marketing Campaigns are essential to convert prospects into leads.
Having said these, you must consider your targeted audience and design your content accordingly.
Check out some ideas on Do’s and Don’ts in Email Marketing before setting your email marketing strategy.
Still looking for the best suited strategy to run your EDM Campaigns?