One of the most popular channels to create leads and opportunities is Email Marketing. It can work wonders for your business no matter its nature. It is a simple, fast, powerful and an affordable marketing technique.
Email marketing is an effective way to stay connected with your customers. It is also an excellent approach to build customer loyalty, trust and brand recognition.
Why do you need Email Marketing?
- 95% of online consumers use email.
- 74% of consumers prefer to receive commercial communications via email.
- 66% of consumers have made purchases online as a result of an email marketing message.
- 33% of email recipients open emails based on the subject line alone.
- It increases your sales revenue because people who buy products marketed through emails spend 138% more than people who do not receive email offers.
- From research it has been determined that 90% of consumers preferred email newsletters to receive updates and only 10% preferred Facebook.
- 59% of B2B Marketers use email marketing as the most effective revenue generating channel.
- It has a 4,300% ROI on average.