Unless you’ve been hiding under a rock, the term thought leadership is the latest corporate buzz word making the rounds in business literature around the globe.
When you hear the word brand or branding what comes to your mind?
Let’s admit it, brand is one of those words that is broadly used but not fully understood by many. What if we add the word “brand” to marketing? Or let’s just say, brand marketing.
Sounds complicated??? Nah! Let’s dig deeper.
What is Branding?
Creating a brand can be really difficult. There are many companies now who are also aiming for brand recognition.
Branding is more than just your logo, colour palette, fonts or about designs. It is your approach on how you will define the identity of your business, your culture and your values. It should also answer the questions; why you build the business, what problems you want to solve and how can you help your future customers?
Once you have established your brand, the next thing to do is market your brand.
What is Marketing?
Marketing is more than just advertising. It is a process wherein you promote, sell and distribute your products or services. It starts with the maker and ends with the consumers.
Marketing has a wide approach and some of these are B2B (business to business), B2C (business to customer), affiliate marketing, email marketing, online marketing and many others.
A marketing approach that is commonly used nowadays is Brand Marketing.
Now that we know what brand and marketing is, let’s check out what is brand marketing.
What is Brand Marketing?
Brand marketing is a method on how you can build awareness for your company.
How your brand helps consumers or your customers understand your company’s mission.
A process that helps promote your business via marketing platforms like Social media, PPC, Direct Mail etc.
Blog: Digital Marketing Strategies for your Brand
It’s main goal is to boost your brand’s recognition and make it visible to the market.
How can you Develop a Brand Marketing Campaign?
You must communicate your brand efficiently to your audience.
Driving leads is difficult especially if you are just starting.
To keep the sales funnel filled and in good shape, you need leads, therefore you need to be receiving the right leads for your business.
You create forms to capture data, posts ad, create videos and so on. But it doesn’t stop there.
You must continually communicate with your audience.
With your brand marketing, tell them what you do, your goals and how you can make their lives easier?
Give them something that will stay in their minds that is associated with the products and services you are offering. Let them know why your brand exists and what it is for.
By continuously engaging and communicating with your audience or your customers, you are giving them assurance. Once they’ve felt this connection, it will be easier for them to trust you, your brand and your company. Successful companies manage to create a brand and marketing that brings out certain emotions in their customers, the connection between the brand and the consumers.
Like what Simon Sinek says:
“People do not buy what you do; they buy why you do it.”
Branding and marketing are really vital for the success of your business. They should be consistent, clear, and recognizable. It is an ongoing process that requires effort and dedication.
If executed correctly you will be amazed that building a strong brand and marketing will give you quality leads. After all, what we want are loyal clients and customers. Pause and reflect and take time to think about your strategy.
Our team of expert digital marketing strategists will work with you on improving your presence and in building value for your business.
At VIS® we recommend our clients to move forward with these five steps.
Step #1 Building a Strong Brand Foundation
Step #2 Marketing Action Plan (12 Months)
Step #3 Lead Generation Campaign
Step #4 Adding value (Accession ladder)
Step #5 Referrals Campaign
Grow your brand and transform your business with us. Claim your 30-Minutes FREE Consultation.