The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
Family First Party has announced the winner of their promotional mobile app (a state-of-the-art political app for the promotion of Family First party) on Saturday. Based on continuous and quick voting on the game-based voting mobile app, Mr. Colin Langman has won the title of “Prime Minister”. Family First pronounces its heartfelt gratitude to Mr. Colin and all the participants of the app.
The Family First Party is a socially conservative political party in Australia. It has two members in the South Australian Legislative Council – Robert Brokenshire and Dennis Hood. The party’s current federal chairman is Bob Day, who has filed a nomination for the upcoming election.
Through the app, which was released as a part of Family First’s promotion for the 2013 election, the users could play a mock voting and learn about the different policies that are being raised by Family first like employment, affordable housing, personal finances, world class education, small business opportunities, cost of living, alleviating world poverty, corruption, human trafficking and so forth.
During the game, the users would collect points by voting for the policy that they think is most important for Australians. After collecting certain points they would be upgraded into higher levels and given a political title such as Diplomat, Governor, Senate and ultimately Prime Minister.
The votes that the 21 Family First policies received are as follows:
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