The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
When Digital Entrepreneur Prabin was asked, why he is an entrepreneur, he said, “It’s simply because I want change. I want to take risk without any fear in order to make a positive revolution in this world of digital technology which keeps evolving continuously. Entrepreneurship is the platform where I can test, implement and adapt to the new changes.”
It’s quite clear from his answer that technology is never constant and neither is your business. If you overlook the term “change” then it’s hard to say that your business will survive in the current environment.
In Australia, the Gen Y population which represents around 20% of the population, has an average age of 25. If you are not familiar with the term Gen Y, it’s the generation who were born after 1980. They are more adaptable and are at ease with the ever changing arena of evolving technologies.
If you are a Gen Y entrepreneur, there is a fierce competition for online business ideas that makes value and money. But if you aren’t a Gen Y entrepreneur then you need to adapt with Gen Y technology, understand the needs and act accordingly and discover a niche market.
To know more about Gen Y, spend at least 30 minutes a day on research (after all the internet is a great a source) and keep yourself updated and learn new skills relevant to your business.
Feel free to contact VIS at 1300 777 847 and we will assist you with any kind of digital marketing and of course the evolving technologies issues.