What is a Unique Selling Proposition? By Definition: A Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. (Wikipedia) One of the […]
In today’s competitive world, it’s more important than ever for financial businesses to complete basic foundational steps to secure their in position in the eyes of Google. Proper SEO will assist financial planning business to achieve more traffic, promotes you as a professional online and supports your referral process. Your website provides crucial tips for your visitors.
The following are reasons to incorporate SEO.
1. Leads generation
SEO is great for generating more traffic to your website. Many people will visit your site and will either call or send an email to ask for more information about your financial management services. It’s a good way to spread the word about the benefits of your services. Furthermore, it’s an opportunity for your prospective clients to achieve their financial goals.
2. Builds trust and credibility
Ranking high in Google gives you prestige and a good reputation regarding your financial business due to the careful implementation by using SEO. It makes your financial business stronger, and better recognised. When people search for your business using relevant keywords and phrases, the prospects feel confident that you are the best and boosts your credibility. Financial planning businesses need trust and credibility.
3. Top rankings in your local area
In order to gain support for your financial planning business you will need to focus your SEO efforts in attracting local clients. This can be achieved by using geo-targeted keywords in addition to your website being listed in various online directories, e.g. Google and My Place. SEO can give you the edge over your competition as it is the most effective and fastest way to be found and should form part of your strategy.
4. Helps build your brand
SEO can accelerate your branding campaign. When more people visit your site, become familiar with your business and know the services provided they are more likely to recommend. The initial impression can turn into a lasting recall through presenting relevant and useful information.
5. Drives offline sales
As SEO is targeted towards generating online sales and increasing a digital presence, it can also have an effect to drive offline sales too. That’s why SEO forms the keystone of every offline business’s digital marketing strategy. Businesses can no longer afford to ignore online marketing. To deliver qualified leads and sales to your financial business, your website acts as an ever present salesperson.
6. Cost effective
Not only is SEO important for your website but it’s also affordable compared to other marketing campaigns. It is renowned for having an excellent ROIs in advertising and marketing. SEO rewards your financial business at a much higher rate than any other form of internet marketing. It allows the marketer to reach out to people without being intrusive.
Looking for ways to increase Google ranking of your business?
Book your 30-minutes FREE Consultation with our financial planning marketing expert at https://bit.ly/2ppWhiX.