Unless you’ve been hiding under a rock, the term thought leadership is the latest corporate buzz word making the rounds in business literature around the globe.
The most discussed topic in today’s marketing world is Lead generation. It is a critical step in the marketing process, but more importantly, it’s fundamental to business growth. But do you know what lead generation really is? How can it help you and your business? What are the techniques or strategies that you can use to generate more leads?
We’re here to help you get all the answers to these questions. Let’s begin.. 🙂
What is a Lead?
A lead can be an individual or organisation who has expressed their desire or interest in the products or services that you offer. A Lead can come through in many sources like your website, phone call and even through word of mouth (referrals). People express their interests by sharing their contact information such as their email address, phone number, or even social media channels.
What is Lead generation?
In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Wikipedia
It is the most important aspect of Online Marketing. It is a start to the process which leads to a potential customer transforming into a regular customer down the line. Having a solid lead generation strategy is essential for you and your business.
Why is lead generation important?
Many businesses today are massively depending on Lead Generation as it allows their websites to generate more traffic which can then lead to the conversion of found Leads into Paying Customers.
The primary purpose of lead generation is creating a sales pipeline by capturing and cultivating the interest of buyers to a certain product or service. It can be done online, offline, or can be a combination of both.
Are you having difficulty in raising the bar for your business? Lead generation is a very cost-effective and result providing solution to any businesses. Digital Marketing services can help clients to get the leads that they deserve via content marketing, social media marketing, offline marketing and even referral marketing.
At VIS, our marketing team focuses on meeting your business objectives by providing 360° solutions, creating your marketing success blueprint through the discovery process, design the right strategy and marketing channels, and drive by generating more quality leads, more sales and more opportunities in your marketplace.
Ready to get those qualified leads? Get in touch with us today.