The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
Email marketing is an internet marketing tool that has the potential for your businesses to achieve higher conversion rates, increased sales and brand awareness. While doing email marketing, all you do is, craft a perfect email dedicating your valuable time with effective content. You follow up every tip available in the internet or book to help your email jump out at the recipient with a catchy subject line. You make a perfect colour combination and read/re-read your content to make sure everything is up to tune and correct.
But despite of all these efforts, you are not getting good responses and that is because you are sending it on wrong time. Yes, you heard it right! The timing of your email marketing really matters and it’s been justified through several researches as well. GetResponse found that most recipients open and read the email within the first 60 minutes and if the email goes unopened for 24 hours, the chances of it being read come close to zero.
Time of the Day
We all know MailChimp is the most popular email marketing service provider and according to MailChimp’s data, it has been found that the afternoon is best time to send an email, but numbers begin to fall rapidly once the work day is over. So, the most favorable time to send emails appears to be between 2 p.m and 5 p.m.
GetResponse studied email trends and found that between the hours of 12 p.m. and 6 p.m., only 25.8 percent of emails were sent, compared to 38.7 percent from 6 a.m. to Noon and 29.6 percent from 6 p.m. to Midnight.
Day of the Week
MailChimp has also determined which days are best for sending emails. More emails are sent on week days than on weekends because no one would like to get busy in emails even on their weekends.
Most emails are sent between Tuesdays to Thursdays as these days are optimal for opening your emails. It is because usually, Mondays and Fridays are the most common days that people usually take off. On Mondays, when people are back after weekends, they have plenty of emails to catch up and on Fridays; it’s possible that they’re taking off early or simply trying to tie up loose ends before the weekend and your emails may easily be overlooked.
So, Tuesday, Wednesday and Thursday are perfect days for sending emails as people are likely to focus on their emails these days.
The moral of the story is if your email hits people’s inbox at the wrong time, even the world’s best content and your efforts are in vain. Therefore, find the right time to gain the maximum results for your email marketing campaigns.
Need to know more about your email marketing? Contact VIS at email@example.com or call us today at 1300 777 847.