What is a Unique Selling Proposition? By Definition: A Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. (Wikipedia) One of the […]
- January 23, 2016
If I could show you how to monetise your new business ideas through mobile, would you listen to me?
Well, let me share with you how I discovered, designed and delivered on such promises and then you can see for yourself if your new ideas could work along these lines.
The problem with App Developers
Almost all App developers fail to recognise entrepreneurs in a discovery mode when they ask about goals for projects, commercialisation aspects and genuine requirements and simply end up selling a solution that Entrepreneur want and not necessarily one that WORKS.
To demonstrate this, let’s take at a typical interaction between an entrepreneur and an App developer:
Entrepreneur: “Hello App developer, we need an App.”
App Developer: “We can help you with that, what do you want in App?”
Entrepreneur: “I have a cool idea about …”
App Developer: “Great, that sounds like a great idea and I can help you make this a success.”
Entrepreneur: “How much will it cost and how long will it take to build?”
App Developer: “It will cost $5000 and 10 workdays to complete.”
Entrepreneur (now client): “Great, this is within our budget, when can you start?”
Well, I am sure you can relate to this scenario but the problem with this process is that the developer is so focused on closing the sale. It is better find out the need for the App and then focus on solving the problem or challenging their ideas and give real VALUE to their customers.
If your developer knows about App Success and knowing how to make it go viral, then they should lead the conversation.