At the core of every businesses online marketing strategy is search engine marketing (SEM). Some businesses choose to pay for their search results using a method called PPC (pay per click) while others choose to generate free, organic results. But what does each option involve and which one provides better results? Organic Search Organic searches rely […]
- November 26, 2014
The use of Smartphones and tablets are growing so rapidly that NOT making your website mobile friendly, can lead to a major loss of potential customers. Nearly 1 in every 5 visitors who access your website is from a mobile device so it’s imperative that these sites are mobile friendly.
A new feature called ‘Mobile Usability has been introduced by Google Webmaster Tool which identifies issues across your website and has graphs to illustrate your progress.
You can see the Mobile usability section at: Google Webmaster tool > Search Traffic > Mobile Usability.
What does mobile usability do?
Mobile usability keeps you informed of issues mobile users may be experiencing when visiting your website. Mobile Usability shows the following points to consider for optimal search results.
1. Viewport not configured
Since your website can be accessed via multiple devices such as desktops, tablets and smartphones, it’s important to define your viewport on every page by using a Meta viewport tag which informs browsers how to adjust the page’s dimension and scaling so that it fits the user’s device.
2. Touch elements too close
Elements such as button and navigational links should be well spaced for ease of use.
3. Small font size
Set the font size to the correct scale within the viewport.
4. Flash usage
5. Content not sized to viewport
To prevent this issue, make sure that all pages use relative width and position values for CSS elements with scaling images.
Consult with your web developers to check your mobile usability since some criteria is quite technical. Or simply call 1300 777 847 to discuss your issues and concerns with our expert team of developers and SEO specialists.