The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
Below are the three important features you should not overlook in your website:
Content: First examine the content you have on your website and ask yourself who is your target audience? Do you have a message that clearly communicates to users that taps into their needs and helps them solve their problems?
If you have only generic content relating to your business the likelihood of your audience going to your competitors is a real threat. So it’s imperative that your audience understands that you are experts and leaders in the field and can be a value to them.
Opt in form: It’s a good practice to capture details of your website visitors in order to continue your relationship with them and ultimately turn them into clients. Entice them with offers, reports, e-books or a free webinar.
Testimonials: Whether your business is large or small, a growing successful business is rewarded many times over simply by word of mouth. Testimonials are an expression that supports this concept. Testimonials strengthen the credibility of you and your business Testimonials can make a difference in your lead conversion. Write to your clients and ask them to give you a testimonial and use them on your web pages.
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