The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
Welcome to the new year of 2015. Many business owners are wondering about the latest SEO trends. Whether your business is small or large, you want your business to be found online with best SEO practices. To make your SEO strategy even stronger, we highlight the top 7 SEO trends for this year.
1. Building a Citation
There’s no doubt that many people will search for your business online. Building a citation has been a major factor in SEO. A citation usually refers to your business’s contact information. There are several citation building websites including Yelp and Google Plus which provides direct links to your business that helps to bring more clients.
2. Keyword Research
Though 2015 is a new year, appropriate keyword research is still an effective approach towards quality SEO. People have been using keywords to make appropriate searches and in 2015, it will still remain an important tactic.
3. Mobile optimisation
It’s really surprising to know that many big brands still lack an effective mobile proposition. Mobile optimisation has been such a buzz for several years and in 2015, the trend will continue to focus on the mobile. Responsive design in today’s world is mandatory. Just check your mobile stats on Google Analytics to determine how important a mobile conversion is for your business.
4. Image & Video Optimisation
Images and videos are getting more clicks and popularity. Sites such as Youtube, Vimeo, Instagram and Pinterest are reaching a high peak so your presence in these websites to drive more traffic is essential. However, optimizing images and videos are equally important. Naming your images/videos appropriately can directly impact its discovery while making searches.
5. Content Marketing
One way to attract visitors to your website is through powerful copywriting together with a grand content strategy plan. This will generate results that will drive quantifiable lead generation, sales and ROI.
6. Effective PPC Strategies
Pay-per-click (PPC) will continue to increase in popularity in 2015. Google Adwords, Facebook Ads and Bing Ads were popular advertising services in 2014. Make your strategy unique and compelling with appropriate keyword selection, persuasive copywriting and create attractive landing page that converts.
Schema is another important attribute for 2015 that will enhance your SEO. As a SEO professional, using this structured markup code will help your website to be known to search engines as it will add additional data including contact information, products review, business ratings and services.
Now is a good time to review your SEO strategy and implement the above listed trends for making your SEO more productive. If you have any queries regarding SEO or other online marketing trends then talk to one of our SEO & Online marketing experts at 1300 777 847.