What is a Unique Selling Proposition? By Definition: A Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. (Wikipedia) One of the […]
Content marketing is the most effective means of online marketing. Smart marketers now comprehend that traditional marketing has become very less significant and are moving online with content marketing.
The main purpose of content marketing is to accelerate and retain customers through techniques of creating and distributing valuable contents. Content is a resource that has various uses from information dissemination to its marketing value. Quality content on the other hand is an enriching resource that can facilitate in various aspects of Search Engine Optimization (SEO) options and other ranking methods.
1. Running after quantity rather than quality
While talking about writing, everyone can write but the quality writing and writers matters. Just writing multiple articles or blogs isn’t meaningful if it doesn’t attract customers. Focusing on quantity will create noise instead of results whereas focusing on quality will lead to conversion.
2. No uniqueness
Taking Walt’s product in mind, it has a defined and something unique every time. That is what most of content marketing lack. They just copy others and do not bother to create something new and challenging. Make a new trend with unique approach because people are used to with old contents and do not show any more interest. Take both content and marketing together and make it CONTENT MARKETING.
3. Creating content without setting target audience in mind
Creating content by setting your target audience in mind will be really helpful and will accelerate more customers because content marketing is not a one way street. Go through the comments or replies on your articles or blog and respond to it appropriately. Also you can go for surveys and request for feedback. Your content should be engaging and interesting.
4. No distribution
Only writing contents and publishing it on your websites is not enough. Distribution plays an important role. Your audience is not limited within your websites. Social media are great platform where you can meet your existing and potential customers. Share your content across all the media such as Facebook, Twitter, SlideShare, Google+ etc. If the content is relevant then they’ll share it again and guess what? You and your content is viral.
5. Ignoring sales
Your marketing should walk along with sales. They both need one another to succeed. For content marketers, sales can be one of the best resources for creating contents with results because they are on to the latest trend and have ability to distinguish why certain deals are won or lost. Carefully listening to the content need and questions, buyers ask consistently, will help in making it resourceful.
What should you do now?
1. Review your content marketing tactics.
2. Say BYE-BYE to the above mentioned bad content marketing tactics if you have one.
3. Share this important message among your friends by sharing this blog to Social Medias.
4. Want some help or ideas? You can contact us at email@example.com or simply dial at 0431 041 875.We are available on your service 24/7.