Top 7 Online Trends 2014

These top online marketing trends are practical solution for your online marketing strategy that can enhance your SEO ranking as well as online presence. They are subjected to current trend of practice developed from experience and knowledge.

    1. 1. Content Marketing: content marketing strategies include social media, articles on a business’s website, ewsletter, case studies, videos and articles on other websites.Doing so allows a company to steadily build rapport with its demographic and helps to develop a loyal following.

    2. 2. More Diverse Social Media Marketing: Facebook, LinkedIn and Twitter have become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers.

    3. 3. Image-Centric Content: Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content. So, it is clear that incorporating images is beneficial to online marketing

    4. 4. Less Will be More: As consumers are feeling burnt out from a constant barrage of information and screaming advertisements, marketers nowadays are going in the opposite direction by making efforts to tone-down their campaign messages and not to overwhelm their consumers with too much hype.


  1. 5. Mobile-Friendly Content: According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.”Whether it’s creating an alternate mobile version of a website or utilizing responsive web design, it’s important to provide a positive experience for users that are browsing via these devices.

  2. 6. Ad Retargeting Will Grow: It utilises browser cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.

  3. 7. Intertwined SEO and Social Signals: The more people that are sharing the content, the higher it’s likely to appear within the search engine results. Hence, the top-ranking search results have a greater capacity of social shares, while those ranked lower have fewer.

Featured in South Australia in-Business Magazine

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So . . .

If you think it is time to plan for 2014

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