At the core of every businesses online marketing strategy is search engine marketing (SEM). Some businesses choose to pay for their search results using a method called PPC (pay per click) while others choose to generate free, organic results. But what does each option involve and which one provides better results? Organic Search Organic searches rely […]
Your internet marketing strategy is responsible for gaining the maximum number of customers to your website. So, explore the strategies that are available to use on the Internet that will support your business’s overall marketing objectives. The three most popular and topmost strategies to use to promote your online business are:
1) Facebook Ads
Among social media, Facebook rates highly and so is its advertising service. One of the flexible and beneficial factors to be considered in a Facebook Ad is that you can target your ad to a specific age group (let’s say from 18yrs-30yrs) and the country of your goal. This then gives you the ability to ascertain your potential clients’ visits. Consequently it’s important to upload frequently with a different presentation to keep the content fresh. So, introduce Facebook Ads for your business promotion on a regular basis.
2) You Tube Ads
You Tube is the topmost video watching site. You Tube now, has a TrueViewInStream Ads facility which lets the user watch a seven or an eight second video of an Ad before you watch the video you have chosen. This might be irritating for users but it’s a grand opportunity for marketers.
For a successful marketing plan, relationship building and word of mouth is essential. If a video is used, then it is more effective because a video strokes people in three ways: visually, auditorally and emotionally. Hence you are pulling your potential clients towards you. Through TrueViewInStream Ads, skipped views are not charged. Target your potential clients through demographics, interest and video type – much like in Adwords.
3) Email Marketing
Endorse your business through email marketing. It directly reflects your image to your customers. So, be very careful and make wise decisions while emailing to your current and potential clients. Online email client software is now available where special tools can accurately measure the click through rate, conversion rate etc. You can target a specific audience based on geography, age, income or whatever suits your needs. Email marketing lets you push a message to your clients, as opposed to a website that waits for customers to come in. Also, if your customers subscribe to your emails, they are literally waiting for you to send them something new and reinforcing your services. So, stick to your email marketing with care and deliver quality emails to your customers for quicker and worthwhile responses.
What are you waiting for then? Take you online business a step higher and gain more customers simply by following the above three strategies. Maintain your strategy in order to deliver quality services.
So, you want next level of success in your business journey right? If so just feel free to Contact VIS at 08-8338-3846. We are just a call away from you.