The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
What is the purpose of your website? The most obvious is to provide meaningful content for people to find and hopefully generate revenue. But are you achieving your goal? Do you know that along with quality information on your website, its content should also be designed with search engines in mind? Doing so will allow people to find the information they seek easily as Google will identify your content via Search Engine Optimization (SEO).
However, many people design websites with SEO in mind only and leave behind poor content. Today Google and user friendly page addresses are essential for a good website. A user friendly URL is highly recommended.
Listed below are points worthy of consideration to ensure the best results.
A domain name is one of the important factors to consider in the URL section of your website. It’s the domain name that reflects your business so your domain name should include either your business name or prominent keywords that reflect your business.
For example, www.crgcarpetcleaning.com.au clearly declares that the website is about carpet cleaning by CRG. So if a user types in “Crg Carpet Cleaning” as the keywords in search engines like Google, then the probability of this address (www.crgcarpetcleaning.com.au) appearing on the top can be anticipated.
Another important factor to consider when choosing your domain is hyphening (-) and uncommon domains (such as .net). Using a hyphen is not advised when naming domains. For example www.crg-carpet-cleaning.net.au may confuse users as “.net” is not commonly used. There is confusion as users may miss a hyphen or accidentally go to “.com.au” instead of “.net.au”, and may end up on your competitor’s website. So use .com, .com. au, or .org which are familiar to users.
The perfect URL should not exceed more than 116 characters.
Dynamic versus Static URLs
You may have noticed some URLs contain irrelevant characters such as question marks, percentage signs, ampersands, and dollar signs. These are dynamic URLs which originate from database driven websites which are confusing and not user friendly. Some examples are:
If you look closely at these links /onlinemarketing/#9 or /products.php?id=40, its difficult to know what they refer to. It’s also difficult to keep track of these URLs as you need to check every page to make changes. However it’s easier to find if the page’s name relates to a product rather than using symbols and numbers.
Some key factors to consider when creating user friendly URLs are:
• Keep it simple and avoid using special characters such as ($, ?, &)
• Use relevant keywords that classifies your website’s menu and sections
• Do not overuse keywords and make it unique so that it is not competing against other pages within your own website
It’s desirous to use a static URL as it is both search engine and user friendly. It shows the user visiting your website what to expect. A dynamic URL may not address the needs of users.
The friendlier URL example could be:
With these secrets of making the URL both user and Google friendly, you have the ability to stand out from your competitors’ websites. There are several SEO plugins available for WordPress such as Yoast to create these SEO friendly URLs.