Well, since you bought this manifesto, chances are that you qualify! For me, a bootstrapper isnʼt a particular demographic or even a certain financial situation. Instead, itʼs a state of mind. Bootstrappers run billion-dollar companies, nonprofit organizations, and start-ups in their basements. A bootstrapper is determined to build a business that pays for itself every day. In many ways, itʼs easiest to define a bootstrapper by what she isnʼt: a money-raising bureaucrat who specializes in using other peopleʼs money to take big risks in growing a business. Not that thereʼs anything wrong with that… You can use the information in this manifesto to make any company more focused, more efficient, and more grassroots. Throughout this manifesto, though, Iʼll be primarily addressing the classic bootstrapper: entrepreneurs who are working their butts off to start a great business from scratch with no (or almost no) money.

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