What is a Unique Selling Proposition? By Definition: A Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. (Wikipedia) One of the […]
- February 11, 2019
Since the beginning of time, a strong part of culture and society is storytelling. A good story can be used to deliver a strong message or can be used for entertainment.
The hearts and minds of generations through the ages have been captured by telling stories – both fictional and factual nature.
Humans are emotional beings and stories allow us to connect via emotions, this is the fundamental reasoning for storytelling.
So, what does this have to do with your brands success?
Successful brands are unique, they create emotional connection with the customers.
The easiest way to trigger emotion is by having a great story to tell.
One of the most powerful ways to breathe life into your brand, often called as one of the main components of a content marketing approach is Storytelling.
In giving your products and services an identity by capturing and sharing the stories they really are, can take your target audience on a journey that they long to experience. Your brand and your company stories must be authentic and inspirational in order to form a personal connection with your consumers.
Identify what stories to tell:
Think about how your brand started, what inspired you to build the company, write your past, present, and future story, what kind of problem does it solve and most of all think about what are the needs of your ‘audience’.
In creating an authentic brand story, you must keep it simple. Let your personality drive through it.
Brand story builds connections and it builds trust.
The colours, logo, name with tagline, right images, videos they all come together to form the brand story.
Planning to have storytelling a part of your brand strategy in 2019?
Go for a website and marketing collaterals that can tell your brand’s story, where you can engage, build emotional connection and build trust with your audience.
VIS® can help you out in achieving a STORYTELLING website and marketing collaterals?