A Step-by-Step Guide to Run Google PPC Campaign

Guide to Run Google PPC Campaign

1. Create Adwords Account

Start by visiting https://adwords.google.com/. On the page click on the Start Now button to create your adwords account.

Grow business with Google Ads

2. Create New Campaign

After activating your account, you will then be redirected to the Campaign Menu. Click on which new campaign you would like to focus. And then click on the goal you would like to work on.

Google Adwords New Campaign

 

3. Add Business Details

Start your ad by deciding which of your business you would like to run the ad for. If its new and you are setting up.

3.1. ADD Business name
3.2. ADD website of the business ( must be existing website)
3.3. Click Next

Google Ads - Pick a Goal

4. Choose the Target Location for the Advertisement

4.1. You can set up the ad to target people within a particular radius or distance from your business. This option is ideal if you have a physical store or simply improving your local marketing.
4.2. Choose the place where your advertisement will appear. This is good for expanded target. If you have an online shop or if you want to promote your services to outside your local market.
4.3. Or key in a specific address you have in mind to see if you have enough audience in that place.
4.4. Once done hit next –

Google Adwords Fill in Description

 

5. Specify Target Areas

Product or service definition. Here you will need to provide specific areas of operation.
5.1. Add the business category
5.2. If note preset, add your own
5.3. Add the products or service you are offering
5.4. List of suggestions for number 3.
5.5. Hit NEXT.

Google AdWords Target Location

Google Adwords Product or Services

 

6. Create your Ad Copy

Write your AD copy. Does not need to be complicated, just add something, short and informative.
6.1. Add Headline 1
6.2. Add Headline 2
6.3. Add Description
6.4. Add Website where the ad will redirect when clicked by a potential customer.
6.5. Review preview
6.6. Hit NEXT

Create your Ad Copy

 

7. Set your Ad Budget

Set your AD spend. Your estimated performance will adjust depending on the budget range you will provide.

Set your Ad Budget

8. Review your AD. Edit if necessary.

Campaign Review

9. Enter your billing information and hit SUBMIT.

Confirm Payment

10. Congratulations, you can now run a PPC campaign anytime on Google.

visadmin | info@visnetwork.com.au

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