Plan before you act

For any successful business, a clear plan of action is required so that you can easily speculate the probable results. Many business owners are still unaware about effective marketing strategies and the digital platform. They heavily invest in their websites and online channels without proper planning often with results that lead to nowhere. It is because neither your customer knows what is expected nor what services you should be providing them. Having an attractive website is not enough for your digital reputation.

Growing your business

There is no doubt that the internet has changed many business models. It is now naïve to stay with old technologies. Technology used when the business was smaller is no longer applicable as your business has grown and technology has advanced. If you are in dilemma whether the technologies you are using are compatible with your current business, listed below are points that may help you to gain a better insight.

• You do not know anything or know very little about your customers and are unable to manipulate your marketing to suit.
• You do not have a copy of your source code.
• You have additional manual work from your website such as taking orders and inputting the same information into one or more systems.
• Your maintenance costs are high even for small changes which can also take a long time.
• Your website does not communicate with your internal and external systems.

Make a smart choice when you are choosing your internet technology. Many of them are attractive and cheap with the option of deleting pages and templates however, as more demands are made, scalability and extensibility become problematic.  This is because the technology used is not designed to talk with other systems. For best results proper prior planning is essential so that your choice now can be useful further down the track.

So, how to start?

Start by having good business plans. Your business should drive the technology and your technology needs to be married to your business plans. Make sure that the technology being recommended is precise and avoid spending excess time and money adding functionality to integrate with key systems. One of the best ways could be using a CRM or another order management system.

For more suggestions and approaches, you can directly contact VIS either via email at or simply dial at 0431 041 875.

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