Now you can have increased traffic and conversion on Twitter with the new Website Card

We know that many marketers turn to Twitter for driving tangible business goals like sales, leads and website traffic. Twitter has been facilitating advertisers with various new ad platforms along with options such as tailored audiences and keyword targeting, creative ad units, lead generation cards and conversion tracking measuring tools. And once again, Twitter announced a new ad unit called Website Cards on Friday that highlights a small photo, a line of text, and a URL to an advertiser’s webpage.

The official advertising blog from Twitter says, “We’re introducing a powerful creative ad unit called the Website Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.”

Twitter believes this new ad unit where a clear image and call to action is displayed will help to drive more traffic and strong ROI for advertisers compared to a simple image and URL pairing. The Website Card has already been rolled out to all advertisers on both mobile and desktop from Friday. The card helps users to discover interesting content and advertisers will be able to take full advantage to attract more users which will increase volume of URL clicks from appealing images, agile content and an effective call to action.

Helping you to get started

If you want to drive more traffic to your business, then create your own Website Card and take advantage of this latest new option. For this, simply follow the given steps:

• Login to the Cards Manager section of your Twitter Ads account.

• Visit the help center of Twitter for clarification of any confusion.

• Contact VIS at info@visnetwork.com.au for more information and hot digital marketing issues.

visadmin | info@visnetwork.com.au

Related Posts

You have generated awesome leads for your sales team. Now what??? One of our primary responsibilities as marketers is to generate qualified leads for our sales team. BUT, our job doesn’t stop immediately right after we get the leads right at the doorstep. Just because someone subscribed to your blog, video channel or just because […]

Believe it or not, some business owners are reluctant to allot their budget when it comes to Marketing. They might be just sceptical for some reason which is understandable, right??? But investing in Marketing now should be an integral part of your business. According to Adobe’s 2013 Digital Distress survey, more than three-fourths of people […]

For anyone who owns and operates a website, there is nothing more terrifying than the thought of one day, opening your site to find it defaced or even wiped out by a hacker. All your hard work gone in an instant. Your brand will surely take a hit as people would think you are not […]