We know that many marketers turn to Twitter for driving tangible business goals like sales, leads and website traffic. Twitter has been facilitating advertisers with various new ad platforms along with options such as tailored audiences and keyword targeting, creative ad units, lead generation cards and conversion tracking measuring tools. And once again, Twitter announced a new ad unit called Website Cards on Friday that highlights a small photo, a line of text, and a URL to an advertiser’s webpage.

The official advertising blog from Twitter says, “We’re introducing a powerful creative ad unit called the Website Card — a new way for advertisers to easily surface website content within a Tweet and drive relevant traffic to any page of their site, such as their home page, product page, or an important blog post.”

Twitter believes this new ad unit where a clear image and call to action is displayed will help to drive more traffic and strong ROI for advertisers compared to a simple image and URL pairing. The Website Card has already been rolled out to all advertisers on both mobile and desktop from Friday. The card helps users to discover interesting content and advertisers will be able to take full advantage to attract more users which will increase volume of URL clicks from appealing images, agile content and an effective call to action.

Helping you to get started

If you want to drive more traffic to your business, then create your own Website Card and take advantage of this latest new option. For this, simply follow the given steps:

• Login to the Cards Manager section of your Twitter Ads account.

• Visit the help center of Twitter for clarification of any confusion.

• Contact VIS at info@visnetwork.com.au for more information and hot digital marketing issues.

visadmin | info@visnetwork.com.au

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