What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
Matt Cutts, head of Google’s webspam announced at SMX that Google is working on the “next generation” Panda update that would appear being softer. He said the update is aimed at helping small businesses that may have been impacted by the previous version of Panda algorithm.
Google Panda was initially released in February 2011 with the goal to lower the rank of low quality and thin websites. But this turned out to be very hard for less authoritative sites despite stellar or poor content as Google favoured for authoritative/big brands’ websites. A very common example was for product related searches where sites like Amazon, eBay dominated other search results which became harder for small brands/businesses to compete.
In August, Cutts began asking for examples of small quality sites that weren’t ranking well in Google. He seemed to accept the fact that Panda was significantly impacting on small businesses. Many small businesses were negatively impacted by Panda but lets hope the coming new edition of Google Panda i.e. Softer Google Panda will eventually soften the effect on small businesses.
Though the date on the softer Google Panda release is not known, Cutts believes it will be live within the next few months.
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