This year, we saw the huge impact of digital marketing, especially for start-up businesses. Sharing information has become handy than before, making it much easier to drive product awareness and promote your services. However, to keep up with your competition, you must get along with the trends in technology. As we get closer to 2020,
Matt Cutts, head of Google’s webspam announced at SMX that Google is working on the “next generation” Panda update that would appear being softer. He said the update is aimed at helping small businesses that may have been impacted by the previous version of Panda algorithm.
Google Panda was initially released in February 2011 with the goal to lower the rank of low quality and thin websites. But this turned out to be very hard for less authoritative sites despite stellar or poor content as Google favoured for authoritative/big brands’ websites. A very common example was for product related searches where sites like Amazon, eBay dominated other search results which became harder for small brands/businesses to compete.
In August, Cutts began asking for examples of small quality sites that weren’t ranking well in Google. He seemed to accept the fact that Panda was significantly impacting on small businesses. Many small businesses were negatively impacted by Panda but lets hope the coming new edition of Google Panda i.e. Softer Google Panda will eventually soften the effect on small businesses.
Though the date on the softer Google Panda release is not known, Cutts believes it will be live within the next few months.
If you have any further news on the softer Google Panda updates, then do not hesitate to share it with us. Email us at firstname.lastname@example.org or dial at 08 8338 3846.