What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
During the press conference to announce that NOKIA is being acquired by Microsoft, Nokia CEO ended his speech saying “we didn’t do anything wrong, but somehow, we lost”.
This made me think why such a respectable company like Nokia go wrong.
Well, they didn’t do anything wrong in their business, however, the world changed too fast. Their opponents were just too powerful.
NOKIA missed out on observing market trends, the constantly changing environment and missed opportunities to stride ahead.
The message of this story is, if you don’t innovate and change with the times your business will slowly die.
The advantage that you had yesterday will be replaced by the trends of tomorrow. You don’t have to do anything wrong, as long as your competitors catch the wave and do it RIGHT, you can still lose out and fail. So, how can you improve your business?
At our business health check sessions, we will show business owners or entrepreneurs like you:
- How to have a clear organisational structure for each role in the business and how it functions against critical drivers
- Discover the secret to review your business plan every 90 days
- How many sales are required each month to Break Even?
Take the first step towards your business success today, contact VIS