At the core of every businesses online marketing strategy is search engine marketing (SEM). Some businesses choose to pay for their search results using a method called PPC (pay per click) while others choose to generate free, organic results. But what does each option involve and which one provides better results? Organic Search Organic searches rely […]
Google has launched another missile for bloggers in the form of a Google Panda Algorithm update. This is the 24th revision of Google Panda since its launching in February 2013. This update was announced by Google onTwitter with a noticeable impact of1.2% of English search queries globally. The previous update was Google Panda#23 that was listed in December 21, 2012 which affected 1.3% of search queries.
Panda is updated from time to time in order to stop sites with poor quality content from working their way into Google’s top search results. When the Panda updates, sites previously hit may escape if they’ve made the right changes. It may also catch the sites that escaped before.
Matt Cutts announced that the Panda algorithm will soon be more integrated into overall continuous algorithm updates. This means that when Panda refreshes it will be in more real time and will be less obvious to webmasters and SEOs to detect.
For making your website better with the new Panda updates, be aware of the following.
Variety–For better ranking in the search engines, have a diversified link portfolio such as an anchor variety, dofollow/nofollow, high PR/no PR etc.
Penalized–With the Panda updates, some blogging networks were penalized while other networks were working better than ever. That is why we recommend you use quality blogging networks as part of a diversified link strategy.
Less Spam, More Manual – Although computerization will continue to be an effective technique for link builders, manual efforts are making more sense for content-driven link building methods. That is why quality manual link building is more preferred and should be prioritized.
Quality Content – If you have an objective of driving profitable customer action then you should have a marketing technique of creating and distributing relevant and valuable content. This will help you to attract, acquire and engage a clearly defined target audience. Panda has a dramatic influence on how important people think “content” sector.
Visibility has a distinct advantage and brings in knowledge expertise to keep you ahead of the curve, consistently offering the most effective SEO solutions. As many of you already know, VIS tracks your ranking before and after all link building campaigns. This data allows us to accurately predict and adapt to an ever-changing SEO environment. So just feel free to Contact us at 08-8338-3846. We are just a call away from you.