When you hear the word brand or branding what comes to your mind? Let’s admit it, brand is one of those words that is broadly used but not fully understood by many. What more if we add up brand and marketing? Or let’s just say, brand marketing. Sounds complicated??? Nah! Let’s dig deeper. What is […]
- January 10, 2013
Despite of the blazing rumors about world’s “Catastrophic End”, SEO people are still lingering to their new hope and getting ready for new battle which is going to take higher rage in 2013. No, it’s not about getting high PageRank or stuffing Keywords, 2013 is going to be all about AuthorRank.
New SEO prospective is all clear to us; now in 2013, it is all going to be about new metric. In order to give an accurate search result with quality content, Google is implementing the idea of Google+ and Google authorship to increase the relevancy of the contents for users. In a clear sense, now the reputation of your site is not going to be solely judged on external and internal link, web page or domain but also hugely on AuthorRank.
AuthorRank is going to make a direct impact on Google search result which definitely makes us to believe that the idea of Author Rank got to be the biggest shake after Google Penguin and Panda. Now reliability of higher Google rank is entirely influence by the prominent status of Author as an Author. In order to give the best search result, Google will look upon the factors such as the unique quality contents, authenticity and the work grade.
Getting ready for AuthorRank
Definitely, days of low quality contents are over. Now it is all going to be about the quality work and improving your AuthorRank. So what can we do to upgrade our ranking as an author?
Great Contents: Content has always been the King, regardless of different thing we cannot deny the fact that content has always been major priority for Google.
Google Authorship: This is easy, just sign up to Google+ and share your post to public. Go to about section and edit them by sharing your links to contribute to and you will be all done.
Google+ Sharing: More Google+ sharing, more likely to increase your reputation as author.
Google+ circle: It is very important to have many people in your circle and vice-versa.
What are the important factors?
There will be different factors that Google will look upon and here are few
- Most importantly Google will look for the PageRank of author’s content
- Number of Google+ shares and +1s
- Number of people following you in Google+
- Number of comments on your post
- Regular involvement in Google+
- Reciprocal relationship with authors who have higher PageRank
- Numbers of authorities on social metrics such as facebook, twitter, LinkedIn etc
- Involvement in Social multimedia
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