At the core of every businesses online marketing strategy is search engine marketing (SEM). Some businesses choose to pay for their search results using a method called PPC (pay per click) while others choose to generate free, organic results. But what does each option involve and which one provides better results? Organic Search Organic searches rely […]
SEO fundamentals have changed radically in the last year or so. With “old SEO” techniques to your website will be ineffective and in some cases counterproductive. Here are some important changes.
Keywords on Website
Old Method: We use same keywords on all over the page.
Now: Keyword variation is important
Previously, we used the same phrase as anchor text for incoming and internal links again and again. Google is now looking smarter and differences in key phrases roots. Using the same anchor text will lead to a devaluation of the Google link. Please note that new links and anchor text of adjusting the existing reclamation project to consider the link
H1 Tag on web Page
Old Method: An H1 tag is Very Important.
Now: H1 tags matter
Google is not much importance to H1 tags, as before. On the other hand, the brands are still significant. Former bloggers “double dip” keyword, expertly changing the composition of H1 and title tags, but today is probably not the best use of time is a blogger. H1 tags should still be optimized, but blog post recommendations for both SEO and social marketing is that the head and H1 tags are identical.
Reciprocal Links Exchange
Old Method: Reciprocal linking is good
Now: Google do not recommend for reciprocal linking
Link exchange programs used to be a blogger’s bread and butter for SEO. No more. Google is smart enough to detect such actions, and now to the conclusion that these bonds are weaker than them unanswered. As reciprocal links have been devalued, the technique should not be emphasized.
Content Optimization Location
Old Method: Content which is inside the webpage is everything
Now: Content should be unique and elated onsite and offsite
There was a time when bloggers blogged on their blogs, period. While onsite content obviously is still important, bloggers are going offsite to guest-post, in large part for the opportunity to build high quality links to their blogs. This is a powerful technique and one every blogger should consider.
Old Method: No Google+ to worry about
Now: Worry about Google+
Google+ is an SEO game changer. To quickly point out just three areas that bloggers need to be aware of:
- Rel=Author links associate a page of content with the author’s Google+ profile. Authors with high authority on Google+ have the potential to rank well for content even if it lives on a lower authority domain.
- Google+ content is indexed by Google and displayed prominently in SERPs. This has led some bloggers to produce lengthy, optimized, original content directly onto Google+.
- Google’s continuing shift toward personalized search means it will display content from one’s Google+ community in SERPs. This favors bloggers with Google+ influence (however that is determined) and who are in a lot of Circles.
Old Method: We just do SEO
Now: Need to do Social SEO
Google values social shares not only on Google+, but on Facebook, Twitter and other platforms as well. Whereas in the past SEO could be divorced from social media marketing, this is getting to be less and less the case. A few years ago, if a blogger had slick SEO-social integration, it was a competitive advantage. Today, in many niches, it’s a requirement.
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