What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
Last week while at the Gold Coast I attended the Professional Speakers Australia ( PSA ) Convention and was fortunate to be one of their speakers. I am so excited to share a developing trend on how Mobile Apps are changing our lives and the way we do business.
Here’s my defining moment, along with some thoughts on why it could be relevant to you and your goals