What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
With the start of a new year, it’s time to implement some new marketing strategies. It’s always challenging to keep up with the latest marketing tactics in this ever changing digital world. At VIS® – The Web & Mobile Specialists, we understand that there is an unprecedented opportunity for modern marketing to provide better opportunities, better targeting and better insights. Here we introduce the 3’C’ rule for modern marketing in 2015.
Know your end customers and introduce strategies accordingly. It’s essential to know and be aware of your target audience before you start any marketing campaign. To achieve a successful campaign a marketing blueprint is necessary to deliver the right message to the right person is a MUST.
Customers are always seeking valuable information. This is possible through attractive and compelling content that is focused on relevant data, measurement and KPIs (Key Performance Indicators). So, collaborate through effective content so that your customers are kept informed about any initiatives taken to spark their interest. This is best achieved by communicating with your audience via blogs, newsletters, e-books, videos, seminars, webinars, info-graphics and email marketing.
Now that you have targeted your customers, created a compelling content it is the time to call-for-action. Give your audience multiple choices to engage with you. Make it easy and accessible for your clients to contact you whether it be through your website, telephone, email, social media (such as Facebook, Twitter, LinkedIn), mobile apps and referral campaigns (word of mouth). So, ensure that your customers can choose from these options.
VIS® – The Web & Mobile Specialists is just a call away from you. Call us today at 1300 777 847 and get started to monetize your business online and utilize our experience and knowledge to implement your next marketing campaign.