Unless you’ve been hiding under a rock, the term thought leadership is the latest corporate buzz word making the rounds in business literature around the globe.
Believe it or not, some business owners are reluctant to allot their budget when it comes to Marketing. They might be just sceptical for some reason which is understandable, right??? But investing in Marketing now should be an integral part of your business.
According to Adobe’s 2013 Digital Distress survey, more than three-fourths of people (76%) think that Marketing has changed more in the past 2 years than it did 50 years ago. Almost all businesses (99%) plan to increase their investment in at least one digital marketing channel in the next year. They will invest more on Social media Marketing (64%) and websites (55%) accordingly.
With the rapid change in marketing, you need to stand out over your competitors, with organic social post views decreasing every now and then, the most powerful way to get ahead over the others is to invest in your marketing activities.
There are lots of digital marketing agencies that can help you on your marketing journey like VIS but to give you a clear understanding, we will take a closer look at the importance of marketing and see why Marketing is investing.
Increase your brand awareness with the use of Marketing. An excellent way to build brand awareness is through social media. It is the most effective digital marketing method that can be used to share content and boost the visibility of your business. Social media allows you to target potential customers more specifically, while also giving opportunity to reach out to the public.
Better and targeted reach:
With digital marketing you can have better and targeted reach through SEO, Google AdWords, LinkedIn campaign. If your website doesn’t rank on the 1st page of Google when your potential customer searches for the service you offer, there’s a significant chance that you will lose the business. Effective marketing strategy allows you to hit it where it matters.
Increase your sale:
Marketing can help you increase your sales. Once you start to spread the word about your services especially in Social media and other digital marketing platforms, sales tend to rise.
“You must spend money to attract more money”
Another thing that can drive sales is the season trends. Businesses that do not have yet a digital marketing strategy in place could find it a bit difficult to keep up with seasonal trends. A perfect example is EOFY sales. EOFY sales via online/mobile shopping really drives sales. If your business wants to make the most out of this event, start considering how you can successfully incorporate email and mobile marketing into your campaign. With digital marketing strategy in place, you are reaching a larger audience, and having said that only means you’re going to be able to make more sales. How cool is that?
Consumer expectations – This is also one of the main reasons why you should start investing in marketing. Nowadays, consumer expectations have changed. They have high expectations compared before. If a potential customer goes over the internet to search about your business but finds that you don’t have a website or you are missing a genuine social media presence, it can be considered as a significant disadvantage that can sway a customer’s mind when it comes to buying your products or services. Do you want that to happen? Definitely not.
Having a strong online presence is highly important in today’s fast paced world. It can simply show that your business can be trusted, reliable and responsive, which are key factors when it comes to gathering your customers and reaching new audiences. On the other hand, businesses that do not have a solid social media presence may lead to a lack of trust or doubt, which may result in them turning towards your competitors. Also, online presence increases efficiency in helping you deliver your product/service, remember:
Speed is a Competitive Advantage
There are distinct reasons why your business needs a marketing plan. You are putting your business in front of your audience in the most efficient way with a well accomplished marketing plan, that can help you increase leads, sales, and opportunities.
By building and maintaining a strong brand presence, you’ll be able to gain a competitive edge within your market and build your businesses credibility, which is really important when it comes to making a sale. So, with all that has been said above, marketing is investing. Not just investing in money but also investing in time and effort. Now, the question is, are you ready to invest in marketing? The results are definitely worth your investment. 🙂
At VIS, we aim to….
- Build really strong foundation by positioning your company as a trusted business or company in your local area
- Start 90 days marketing campaign to your new and existing customers
- Convert and nurture them regularly
How is your marketing working for you? Are you frustrated because your marketing investment isn’t driving any results?
Let’s solve it! Book your 30-minutes FREE Consultation today.