Unless you’ve been hiding under a rock, the term thought leadership is the latest corporate buzz word making the rounds in business literature around the globe.
Do you know that 87% of buyers start searching for products to buy online? Whether your company is a small or large business is irrelevant, eighty-seven percent is a huge market not to be part of!
So how can a small business get a piece of the pie while facing an uphill battle with limited resources and tight capital? It’s important to remember a marketing campaign will come at a cost, but it’s an investment and you should expect a return. If you’re a small business offering a product or service that people want, and to achieve the highest ROI for your marketing efforts, digital will deliver hands down!
Many small business owners are hesitant to invest in marketing due to negative experiences using traditional tactics such as flyer distribution, posters, or press release publication. These methods have been proven ineffective and inefficient due to the uncertainty of whether people who see such collateral are potential end-users.
Today, this doesn’t have to be the case. If you need to convince yourself, your boss, or your business partner to invest in digital marketing in 2021, here are some valid reasons to jump on board!
Digital Marketing helps customers find you.
Customers need to know your small business exists before they buy from you
Digital Marketing can foster an emotional connection with customers.
You want your customer to subconsciously feel a positive emotional attachment and connection to your brand, recall the product or service offering, and most importantly become loyal to your brand.
Digital Marketing helps customers decide why they should pick you over your competitors.
What makes you different? Why should customers choose you as opposed to your competitors? Marketing can simplify these messages with clarity for maximum cut-through.
Using Digital Marketing to build a brand can inspire your team.
People want to work for amazing brands that are market leaders. The brands are easily recognizable, and they represent progressive and innovative thinking, global reach, and incredible opportunity.
Digital Marketing promotes leads.
Leads can be nurtured and converted to sales.
Digital Marketing increases sales.
Clever digital marketing tools such as SEO and PPC efficiently target and drive consumers to your site in no time to convert sales.
Digital Marketing can help smooth out sales peaks and troughs.
When sales for your product or service is low at certain times of the year, marketing campaigns can help influence sales around those times.
Digital Marketing done the smart way can save you money.
Your small business can save thousands of dollars by creating tight, targeted channels for advertising accompanied by eye-catching advertising creativity.
Digital Marketing can help you get to know your customer better.
Data collected via digital advertising channels provide valuable insights into your target audience. A well-populated Facebook page, as well as customer surveys, can secure insights about client Facebook community demographics. Interaction with these digital marketing platforms can gauge your target market’s enthusiasm for certain messaging, images, or offers.
If you’re looking for a Digital Marketing Agency in Melbourne, contact our highly experienced staff at Vis to help you take your business to the next level!