Instagram or Pinterest: Which social platform is better for your business?

The visual content such as images and videos processes 60,000 times faster than any text content. Also, 90% of information transmitted to our brains are visual. With such statistics, the Instagram and Pinterest are the two most visually compelling social platforms which generate a real hype for brands and consumers. Both of them are the photo share a photo platform. This article will highlight the differences so it will be easier for you to decide which one is the right choice for you.


Based on your business objectives, you can determine which platform will work better for you. For example, if your goal is to drive traffic to your website, then Pinterest is the preferred option as in each pin post, you can link it to your destined web pages. On the other hand, if your objective is to increase engagement with your audience, then it is better to choose an Instagram.


The predominant users of Pinterest are females (about 70%) and it’s mostly very popular in the United States. Pinterest users are more mature and only 56% of the users fall into the 18-34 age category. If you want to reach an audience (behind the United States) for both males and females, then using an Instagram is the better choice. It’s more popular with the younger ages as 67% of users are between the ages of 18-34.


While talking about Instagrams, followers expect to see more visual content about you, your business, your events and personality. On the other hand, Pinterest is more focused on discovering content in a visual form so that you become more inspired, learn more and share experiences.

Based on what type of objectives you have, who your target audiences are and what kind of content you plan to share, you can make good decisions whether you go with Instagram or Pinterest. For more information, contact us on 1300 777 847 or you can even send us an email at

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