The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
Have you noticed that in recent years image-based platforms,have risen in popularity? To make your business marketing journey a little easier, platforms like Instagram and Pinterest are becoming a necessity. Visual content marketing is a definite digital marketing trend. When it comes to utilizing these tools in your business, which one is better to build and strengthen your brand?
Instagram or Pinterest?
Consider the following points:-
Each marketing platform has its own objectives you need to understand your target audience, create a marketing strategy and use the right tools to reach your customers. If your objective is to generate website traffic, select Pinterest which is about curating visual content that you have found on the internet. If your goal is to increase engagement with your audience, Instagram is better for sharing images and moments like conferences and behind the scenes of your business.
Instagram has a far more diverse audience and is used regularly by young users between the ages of 18-34. So No matter what demographic your business or products target, they are sure to be on Instagram. Meanwhile, the audience in Pinterest is much more predominantly a mature female audience.
Based on industry type, social platforms like Instagram and Pinterest gives you the perfect opportunity to show customers a personal side of your business. Some industries have better luck and are popular on Pinterest, while others thrive on Instagram. According to infographic from Shopify, Instagram is the best social network for reaching customers automotive and digital products. Whereas Pinterest is surprisingly better for reaching customers looking for computing services, books and magazines, and antiques.
These two platforms are different on the content side. The followers on
Instagram expects to see more visual content about you, your business, your events and personal experience with a brand. While Pinterest is more focused on discovering content in a visual form so that you become more inspired, learn more and share experiences.
Pinterest is the right match if you are mainly creating useful content on your blogs from others. Or, if you are already sharing your business life, but don’t necessarily have much content to share, the Instagram will be ideal.
Based on the types of objectives, target audiences, your business type and the content you plan to share, both Instagram or Pinterest have their advantages. For more information, contact us on 1300 777 847 or send us an email at firstname.lastname@example.org.