Instagram or Pinterest: Which social platform is better for your business?

The visual content such as images and videos processes 60,000 times faster than any text content. Also, 90% of information transmitted to our brains are visual. With such statistics, the Instagram and Pinterest are the two most visually compelling social platforms which generate a real hype for brands and consumers. Both of them are the photo share a photo platform. This article will highlight the differences so it will be easier for you to decide which one is the right choice for you.

Objective

Based on your business objectives, you can determine which platform will work better for you. For example, if your goal is to drive traffic to your website, then Pinterest is the preferred option as in each pin post, you can link it to your destined web pages. On the other hand, if your objective is to increase engagement with your audience, then it is better to choose an Instagram.

Audience

The predominant users of Pinterest are females (about 70%) and it’s mostly very popular in the United States. Pinterest users are more mature and only 56% of the users fall into the 18-34 age category. If you want to reach an audience (behind the United States) for both males and females, then using an Instagram is the better choice. It’s more popular with the younger ages as 67% of users are between the ages of 18-34.

Content

While talking about Instagrams, followers expect to see more visual content about you, your business, your events and personality. On the other hand, Pinterest is more focused on discovering content in a visual form so that you become more inspired, learn more and share experiences.

Based on what type of objectives you have, who your target audiences are and what kind of content you plan to share, you can make good decisions whether you go with Instagram or Pinterest. For more information, contact us on 1300 777 847 or you can even send us an email at info@visnetwork.com.au

visadmin | info@visnetwork.com.au

Related Posts

Digital marketing has revamped the business world, opening doors to reach and engage with the target audience, making businesses even more crucial to develop and implement digital marketing strategy. Is your business following the best digital marketing practices? If not, it’s time to create one and develop digital marketing strategies. Let’s take a more detailed […]

I often get asked – “Is email marketing DEAD?” With multiple of channels to reach clients and prospects, many marketers and business owners wonder- “Is it worth sending email?” According to a research, 99% of business owners spend a lot of time in creating content and sending through their CRM. But they would never ever […]

1 new mail received! Sometimes this notification means you got an email from your friends, family or your clients and sometimes it is an email newsletter that we don’t bother opening instead, we select these emails and without hesitation press the Un-subscribe button. But have you ever come across an email newsletter or email campaign […]