When it comes to marketing, a lot of things are up for debate. One thing that worked for someone may not work for another due to different factors. From this, myths are created. Myths that say one thing or another does not work because they did not experience it for themselves. Lead generation is not […]
- January 9, 2019
FACT: did you know that 77% of consumers would rather receive permission-based emails over any other form of marketing communication?
Website, engage with your brand and make more purchases.
Email marketing might seem like a confusing and time-consuming task for someone who’s not an eDM marketing expert. In this article we will give you a simple step-by-step guide on how to establish an eDM campaign which can be achieved within an hour.
1. Create a List
First create a list of people to send your emails to. Start with your customer list as you are likely to already have their email addresses through collecting their data. To boost this list, include an email signup form on your business’ website or blog to make it easy for customers who are interested in receiving updates.
2. Name Your Campaign
Start off by naming your campaign. For example, you can name your monthly newsletter “September 2018.” Next name your email subject. This is a crucial step, as it needs to be an engaging subject to increase the chances of recipients opening your eDM.
FACT: Did you know that MailChimp reported that open rates go were up to 93% when clients spent the time developing engaging subject lines?
3. Select a Tracking Method and Create a Template
Ensure that an appropriate tracking method is set up. This will gauge how many recipients opened your email and clicked on the links.
Here’s what the setting up tracking method looks like:
MailChimp has designed templates for users to utilise immediately. Select one and customise your brand, such as changing colours and adding your logo, etc.
TIP: Add images and colour to your email copy. Make your eDM look interesting and inviting.
4. Send Out Your Campaign
Once you’re satisfied with the To, From, Subject and Contents sections of the Campaign Builder, you should see a green check-mark next to each section. This means
Once you’re ready to send, click “send.” Then go to the Prepare for launch modal, click Send Now to confirm your send.
5. Your Campaign is on its way!
Congratulations, you’ve sent your first eDM campaign through MailChimp. Great job! Your next steps are to view your email campaign report to watch the data roll in.
Now you can check to see how many clicks and opens it received and on which links got were clicked on. What worked? What didn’t work well? What are some things to try next time?
PLEASE NOTE: Your campaign can’t be stopped or edited once it is sent. To avoid any issues, send the campaign first to yourself and some colleagues before sending it to your subscriber list.