Unless you’ve been hiding under a rock, the term thought leadership is the latest corporate buzz word making the rounds in business literature around the globe.
Google My Business (GMB) is a free business listing tool for the local business on the internet. GMB was launched in 2014, putting all of Google’s previous offerings into one platform. This is great news for business owners, who can now just keep track of their businesses on one single platform.
This features has many benefits for the business if used effectively. It helps the business owners to manage the online presence of business and reach their target customers.
Here are some major advantages for the business using GB tool:
- Your company can be found in Google even without the company website
- Helps in SEO ranking
- Shows up better on Google related apps
- Cost free
However, it can be a struggle trying to keep up with all the updates to Google’s My Business listing. Below we have outlined four steps to listing and optimising your business on Google.
1. Verify your business’ GMB listing.
The first step is to claim and verify your local business’ GMB listing. By doing this your business will have more of a chance of being visible on Google’s Local Finder, Google Maps, and organic rankings. If you’re starting out online, you’ll want to create your Google business listing ASAP. The platform will help you with SEO and to localise your business in search results.
To get started, visit this page: https://www.google.com/business
2. Complete the information Google asks for
There are a selection of questions that Google will ask you to fill out to complete your GMB account. Make sure to fill this out properly, as anyone can suggest a change (or “edit”) to your business listing if you don’t do it yourself. You can also add photos, a contact number, a website, opening hours, and so on.
3. Create posts
Now you can enhance your listing by using posts. Google Posts are similar to social media posts, which come up in Google search (in the Knowledge Panel and Google Maps). Simply log into your GMB dashboard and click on the Posts option on the left:
You can add images, a call-to-action (CTA), a link to another website, etc.
TIP: to grab a user’s attention, use images for your posts. Be careful as sometimes images on Google Maps can be cut off. Trial a few different image sizes to ensure they are the appropriate size for Google Maps and the Knowledge Panel.
4. Get Google Reviews
FACT: Did you know that 85% of customers trust online reviews as much as personal recommendations?
User reviews add trust and credibility to a business. Google ranks businesses with a high volume of reviews higher on Google Maps, which can lead to new customers in your area.
To begin, copy and share your Google My Business review link on your social media channels to encourage reviews. Or create a landing page on your website that leads to your Google Maps listing review form. Another way is to ask a group of loyal customers who are more likely to leave a positive review. A few good reviews will do the trick to improve your rankings on Google. How Online Reviews Affect Local SEO?