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Google makes many changes in their search engine algorithms every year to enhance their search results’ quality. Hence, every time Google makes these changes, some derive benefits whereas others become disadvantaged, consequently some websites gain a higher ranking while will be lower ranking.
However, there is always a quest to achieve a higher ranking in Google which requires a SEO expert to carry out various strategies and other SEO techniques. An expert keeps up to date with new changes made by Google and develops strategies accordingly to retain the higher ranking and not be penalised by Google.
Here are 6 simple tips for not being penalised by Google:
1. Maintain Originality
The content should always be unique and original. This is the foremost criteria for Google. Any copied content on your blog or website will instantly occur problems with Google’s algorithms. To attract traffic in Google’s search engine is to have unique and high value content.
Creating good content requires effort and research, ensuring that data references to authority websites are included. Using extensive content which gives an in-depth insight on the topic will rank higher in Google provided that the content is unique and up-to-date, you are less likely to be penalised by Google.
2. Avoid Guest Blogging
Guest blogging may have been a good way to establish your brand image and develop some social proof for your products and services, but over the years, it has increasingly become more like spamming and a source of irrelevant backlinks and an inferior method to build them onto your website. Google has made it more difficult for those who used guest links for link building.
Guest blogging is not entirely dead but it does mean more careful steps need to be applied. Use guest blogging for the purpose of branding and try avoid using it on websites which are irrelevant to your niche market to avoid Google penalties.
3. Regular Clean up Low Quality Links
Constant monitoring of low quality links is essential to avoid being troubled by Google algorithms and being penalised if your website contains too low quality or spam-like links.
The Google webmaster tools dashboard can be used to monitor and clean up low quality links from your website. It also provides a list of spam-like links which are pointing to your website. Its recommended that this procedure be carried out regularly.
4. Avoid using Keywords too many times
Using too many keywords, usually referred as “keyword stuffing”, might sound like a good idea in to attain a higher ranking in Google’s search, but be mindful that Google is ahead and will define this action as an attempt to manipulate its search engine algorithms. Hence, using this keyword stuffing method can penalise you.
Using keywords is essential and knowing their limits is important. However, there is no way of ensuring that the optimal use of keywords in your content does not get penalised or for Google to notice it. Therefore, it is better for keywords to flow naturally in your content.
5. Broaden the Anchor Text
In previous years, using keywords rich in anchor text was the most recommended technique utilized by SEO experts for backlinks. However, Google has made some changes. Now, the keywords rich in anchor text are considered manipulative by Google. Google has begun penalising websites using keywords rich in anchor texts for backlinks.
Do not force keywords in your anchor text but try endeavor to make it more natural. The anchor text needs to be in context while covering your overall content. Ensure that most of your links consist of branded anchors which are unique to your website. This will give your links more authority in Google’s eyes.
6. Avoid using Thin Doorway Pages
The doorway pages are usually used to direct traffic to another website. They usually spam the search engine results through diluted content. This results in mediocre user experience while adding unwanted steps for users to reach their end results.
Therefore, this activity can risk the website to get obtain a penalty from Google.
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