Unless you’ve been hiding under a rock, the term thought leadership is the latest corporate buzz word making the rounds in business literature around the globe.
A website is a tool for any company to directly communicate with their target audience. It allows them to disseminate information about the company, its products, and/or services. However, a website is not going to help if it cannot be found. The goal is to climb Google Rankings so people can actually get to the website. And one of the ways to do that is through blog marketing.
What is Blog Marketing?
There is a function for websites called blog. This is a web publication showing articles in reverse chronological order. The articles are often times subcategorised based on the goal and structure of thought of the blog. One or more authors can be involved in building the blog; this is especially useful for company blogs wherein different points-of-view are available.
Today, blog marketing can be used in order to increase in Google rankings and get more views. Having a well-maintained blog can help in affecting SEO factors such as keeping the website fresh and providing quality content.
How Blog Marketing Helps Websites?
There are a lot of factors that Google and other search engines use to determine their search result rankings. Blog marketing helps in some of the most important factors.
Fresh Quality Content
This has been said a million times already; quality content is one of the, if not the most important factor for search engines. This is because they want to deliver good content for their users so they look for the best content available. In doing blog marketing, we have the opportunity to build more quality content.
Also, Google likes fresh content. They understand that it is important to provide their users with the most up-to-date information. This is why they like consistently updated websites as well because this is a sign that they keep their information up-to-date.
Doing blog marketing allows us to target different keywords as well; especially long-tailed ones. You would want your reach to be as diverse as possible within your industry and target market. By doing an article targeting these smaller niches, you are able to reach out further and get more specific people into your website.
Natural Link Backs
If you offer great content on your blog, other websites would naturally link to it. They will use it to showcase their own point. It can also be shared in social media websites. And once links increase, this is a signal to Google and other search engines that your blog has authority. People believe in you content so it is something they would want to rank higher.
Building your Blog
There is no doubt about it, having your own blog on your website is a huge positive (Our Blog Page). But just because you have one doesn’t automatically give you the benefits of it. If you want a successful blog, you will need to:
- Have a proper blog marketing strategy
- Consistently build quality content
- Do proper keyword research
- Respond to your audience in comments
- Share on social media
- Update the information on old posts to keep them relevant
On top of all that, you will also need to learn how to maintain the technical aspects of having a blog on your website.
This is a lot of work. And it is worth it. However, your time might be better off focusing on the actual operations of the business. So why not have someone else do your blog marketing for you?
VIS Blog Marketing
At VIS, we have skilled people who have the knowledge and experience of creating successful blogs. We can do it all for you; from creating the actual blog to maintaining it with quality content. We can even help you with the planning and building the best strategy for your blog marketing efforts.
If you want to start your blog journey, you can contact us today to get a free 30min consultation on how we can build your blog and start gaining better Google ranking for your website.