What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
Mobile Apps are becoming an increasingly important touch point – we visualise there being a growing importance for businesses to focus on the mobile experience for their customers. More and more buying decisions are happening via mobile devices, particularly in the B2B space, and companies across all industries need to adapt, or they will be left behind.
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