What is a Unique Selling Proposition? By Definition: A Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. (Wikipedia) One of the […]
Mobile Apps are becoming an increasingly important touch point – we visualise there being a growing importance for businesses to focus on the mobile experience for their customers. More and more buying decisions are happening via mobile devices, particularly in the B2B space, and companies across all industries need to adapt, or they will be left behind.
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