The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
Google is introducing its new operating system called Android KitKat that will appear on 50 million KitKat wrappers around the globe in the coming weeks according to the digital giant and Hershey, the candy brand’s United States distributor.
Android versions have been named after calorie intensive and post meal edibles such as Cupcake, Donut, Éclair, Froyo, Gingerbread, Honeycomb, Ice Cream Sandwich and Jelly Bean. Now is the time for Android KitKat which will not only be named KitKat but will also sport the Android mascot made out of KitKat bars surrounded by KitKat wrappers where codes are hidden. You can use the codes found inside KitKat wrappers to win Google play app store credits and Google Nexus tablets.
“We are proud and excited to have one of the world’s leading mobile innovators pair up with one of America’s favorite chocolate brands,” Jennifer Podhajsky, vp of U.S. chocolate for Hershey, said in a statement. “Google’s choice to name their next Android platform release Kit Kat brings together two well-known icons from pop culture and technology and gives the classic jingle of ‘Gimme a Break’ a whole new meaning in the tech world.”
Android has been surprising us with its various versions. Now is even more exciting and it will be fun to watch unfold. It seems like a different and incredible unusual tie-in. Are you excited for this new KitKat? How many of you are going to taste it? Share your thoughts with us at email@example.com or simply dial 0431 041 875.