Unless you’ve been hiding under a rock, the term thought leadership is the latest corporate buzz word making the rounds in business literature around the globe.
Google my business, which was launched in 2014, is one of a best business listing tools for any local business on the internet. It helps local businesses reach their target customers and allows the local brands to be found in Google. It is very easy to setup, all you need to begin is one Google account.
This feature allows businesses to be visible in Google even without a website, whereas this feature from Google helps in SEO rankings for those having websites. Your business shows up better in other Google related apps such as Google Maps, after getting started in Google my Business. Moreover, the best part of having Google my business feature, it is cost free.
Google my business recently added a new feature which allows businesses to add various categories of your products to their listings. Previously, there was an option to add services only. Now, the product adding feature can be found at the same place where you add the services to your business listings.
The product option on the business listings allows you to add the name, character description, a photo, and price for each product. Google made a recent announcement that you can now add a 750 character description to your products in Google my Business listings, while only 250 characters were being displayed before being removed in the knowledge panel, through Twitter. This helps your customers and potential customers understand about the uniqueness of your products. Since, you have limited characters for your description, the words should be wisely chosen.
Google Business Description Guidelines is here to guide you to set up your information and other descriptions. Also, it is important check that you don’t break any rules otherwise your descriptions, photos or videos can be deleted by Google if the descriptions or pictures is not authentic.
These new features from Google will help your business to grow as well as saving you time and money. While this feature is still at its infant phase, it appears to be popular amongst the people.
Implementing these latest features will definitely assist your business to appear on the first page of Google Search.
It essentially increases your business visibility and help you drive potential new leads to your website.
Still confused when it comes to SEO? Talk with our SEO expert today!
Book your FREE 30-minute consultation here.