What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
1. Complete Your Profile Or Page
Take time to complete your profile or page information to make it interactive and eye catching for your fans or customers with attractive cover/profile pictures and include texts.
2. Invest In Your Page
Include Facebook ads in your marketing budget to help increase your Likes, engagement, visibility, promoting events, marketing your products or services, etc.
3. Facebook Edge-rank
Edgerank determines what posts appear on a Facebook user’s newsfeed. Facebook EdgeRank formula includes Affinity, Weight and Time Decay.
4. Post Regularly
Create a content calendar so that post regularly even if you have a busy schedule and add a personal experience to your page or profile every time.
5. Respond To All Comments
Respond to all comments and ensure that your settings will allow people to post on your Page and your Page has its ”messages” turned on, so that people can send you private messages too.
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