What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
Cloud computing can be considered the computing power which is accumulated in an imaginary bubble known as the cloud that allows users to access software, applications and data from a common location. This accessibility is shared by multiple users within a secure environment. Cloud computing was named because it is inspired by the cloud symbol which is often used to represent internet in flowcharts and diagrams.
In general terms, cloud computing is for anything that involves delivering hosted services over the Internet. These services are broadly divided into three categories: Infrastructure as a Service (IaaS), Platform as a Service and Software as a Service (SaaS). The most recent one is SaaS with increased bandwidth availability and the need to share has seen cloud computing become an acceptable concept. A very common and easy example could be your day-to-day activities such as file share services, Google Docs, email etc.
For cloud computing, hardware and software are the two main components which are used to store, interact and deliver data. Beside SaaS services, there are other multiple applications that work in cloud such as web based email, content distribution networks, file sharing apps etc.
Cloud computing is becoming more popular due to the real benefits gained when it comes to data sharing. Listed below are some advantages of cloud computing.
1) Cloud computing reduces huge infrastructural (hardware) bills. Since most businesses are having increased costs relating to high-end hardware for their employees as apps are becoming more resource hungry. Using a cloud to store apps make it accessible to users from a basic terminal which brings in a costs control factor.
2) Since cloud users can access data, applications and software from anywhere via devices such as mobile, terminals etc, it’s an easy and time reliable bringing down the overall hardware costs.
3) One other benefit behind its popularity is the security factor which is much better than a scattered network.
4) Cloud computing ensures that everyone has a uniform approach when it comes to computing standards. Just one implementation of a new application can result in a 100% implementation and there is practically no down-time. Hence we can say that cloud computing is centralized and agile.
5) Network Managers are finding it easier with less hassle since cloud computing puts everything together in a very organized manner. Clouds are comparatively easy to manage and bring down the maintenance cost of disparate servers.
Now you know the benefits of cloud computing, adapt it as there are great benefits to be gained.
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