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September 11, 2018

Google PPC VS. Organic Search

At the core of every businesses online marketing strategy is search engine marketing (SEM). Some businesses choose to pay for their search results using a method called PPC (pay per click) while others choose to generate free, organic results. But what does each option involve and which one provides better results? Organic Search Organic searches rely […]

September 4, 2018

Are you monetising through social media?

The rise of social media has opened up a modern channel for marketing, and there’s no doubt that it has a massive potential to multiply a business. However, social media marketing isn’t just a matter of being online. It’s an easy trap for a business to set up a social media account but have no clue about what to do next.

August 24, 2018

Have a Disruptive App Idea? Now, What Next?

The digital world’s most successful mobile Apps all have one thing in common – they’re disruptive. Often people mistake “digital disruption” for a negative thing when really, it’s quite the opposite. Digital disruption is the change that occurs when new digital ideas and systems emerge. In other words, a disruptive App is one that “changes […]

August 20, 2018

Does Marketing Mean Just Online Marketing?

Does ‘marketing’ today mean just ‘Online Marketing’? Are the non-online means of marketing dead? Not really! In this quick video, I’ve explained what marketing really is and the different channels to promote your business! I’ve explained them HERE !

August 6, 2018

Add Voice Search in your SEO Strategies – 3 Steps to Follow

Voice search feature in smart phones, computers, laptops, and even at home has become ‘a must have’ feature. And why not? It is handy, there’s no need to type or click manually, multitasking becomes easy with additional smart features. Saves time and effort – the primary aim of any technology. So, why not make more […]

July 31, 2018

LinkedIn’s New Hashtag Communities

Hashtags are already a key element on most social media platforms and now they’re making their way to LinkedIn. LinkedIn’s new Hashtag Communities is a great tool to improve user’s experience and broaden their opportunities on the networking platform. But let’s start with the basics – what is a hashtag and what is its purpose? […]

July 25, 2018

Why Most People Recommend SEO for Financial Planning Businesses

In today’s competitive world, it’s more important than ever for financial businesses to complete basic foundational steps to secure their in position in the eyes of Google. Proper SEO will assist financial planning business to achieve more traffic, promotes you as a professional online and supports your referral process. Your website provides crucial tips for […]

July 12, 2018

6 Google AdWords and PPC Mistakes You Need to Stop Immediately

Online advertising with Google AdWords aids businesses to effectively reach new customers and grow their businesses. It is a commonly used advertising system across an extensive range of industries. e.g. Facebook, Google and AdWords enable businesses to set a budget for advertising. The difference is that businesses are only obliged to pay when people click […]

June 21, 2018

7 Smart Mobile App Marketing Ideas To Increase Your Downloads

According to Statista, Android apps reached 3 million marks and the current rate of its growth is more than 1300 apps per day. This clearly shows that the rate at which mobile apps are succeeding knows no limits and hence the bar has raised to put the apps that stand out in the market. People […]

June 11, 2018

Which Online Marketing Strategy Has the Best ROI in 2018

Did you know around 4 billion people from an estimated population of 7.6 billion use the internet around the world? Yes, that’s right! More than half the world’s population are using the internet. Online marketing today is absolutely essential. No matter what business or industry, you’re always on to reach out to new and potential […]