What is Multi-Touch Attribution? Multi-touch attribution is a measuring technique used in marketing to determine the value each touchpoint has in driving conversions in the consumer journey.
“I failed in some subjects in exams, but my friend passed in all. Now he is an engineer in Microsoft and I am the owner of Microsoft.” – Bill Gates.
Many successful personalities believe that failure is the reason behind their inspiration to succeed in life. They actually believe that failure can incite you to try even harder because success comes in all shapes and colors after hard work, dedication and enthusiasm.
The same is true with successful entrepreneurs. To be an entrepreneur you should not be intimidated by failure. Though you know that success is your destination, you should know how to overcome many failures to get there. In achieving outstanding success in today’s world, failure is not just a reality but a requirement. It is your best teacher that teaches you the ways to succeed. There is no doubt that everyone sets a goal to be successful but how about setting safeguards measures for the number of times you fail? For example, if you are a salesman rather than setting a goal for three prospects saying “yes”, put yourself in the shoes of your clients and review the prospects of being rejected as many times as possible. This helps in dealing with every upcoming negative outcome making your marketing strategy even stronger and ensures inevitable success in the long run.
One of the most powerful features of every successful entrepreneur is their ferocious drive and hunger for success which drives then to walk through the hurdles and encourages them never to give up. Many companies are deliberately seeking out those with track records reflecting both failure and success, believing that those who have been in the trench have survived their battle and have come out on the other side having irreplaceable experience and determination. They are veterans of failure. As Thomas Edison said, “I have not failed 1,000 times. I have successfully discovered 1,000 ways to NOT make a light bulb.”
Many successful and renowned personalities have failed numerous times but they never gave up. Successful people are able to pick themselves up, dust themselves off and carry on trying. Below are some great examples that could be an inspiration to anyone who aspires to be successful.
Marilyn Monroe: Marilyn Monroe’s first contract with Columbia Pictures expired because they told her she wasn’t pretty or talented enough to be an actress.Monroe kept plugging away and eventually paved her presence as one of the most iconic actresses and sex symbols of all times.
Steve Jobs: Steve Jobs got fired from Apple, the company he founded only to return a few years later to turn it into one of the most successful companies ever.
Dr. Seuss: Dr. Seuss’ first book was rejected by 27 different publishers. He is now the most popular children’s book author ever.
Henry Ford: Henry Ford’s first auto company went out of business. He abandoned a second because of a fight and a third went downhill because of declining sales. However, he never gave up and ultimately went on to become one of the greatest American entrepreneurs ever.
J.K. Rowling: J.K. Rowling was unemployed, divorced and raising a daughter on social security while writing the first Harry Potter novel. She is now internationally renowned for her 7 book Harry Potter series, one of the richest women in the world, and the first person to become a billionaire solely from writing.
Oprah Winfrey: Born in rural poverty, then raised by a mother on welfare in a poor urban neighborhood. Winfrey was fired from her television reporting job because they told her she wasn’t fit to be on screen. Nevertheless, Winfrey rebounded and became the undisputed queen of television talk shows. She’s also a billionaire.
Richard Branson – He is undoubtedly a successful entrepreneur with many successful ventures to his name including Virgin Atlantic, Virgin Music and Virgin Active. However, when he was 16, he dropped out of school to start a student magazine that didn’t do as well as he had hoped.
Now you know the secret success strategy of the great personalities-“Never give up!” This article could be an inspiration and motivation to all readers. If you are willing to be a successful entrepreneur then follow your dreams and Never Give Up. Who knows, despite failures you could be the next successful entrepreneur, whose name could be counted as one of the greatest personalities in history.
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