What is a Unique Selling Proposition? By Definition: A Unique Selling Proposition (USP) refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors. The unique selling proposition must be a feature that highlights product benefits that are meaningful to consumers. (Wikipedia) One of the […]
- August 6, 2018
Voice search feature in smart phones, computers, laptops, and even at home has become ‘a must have’ feature.
And why not?
It is handy, there’s no need to type or click manually, multitasking becomes easy with additional smart features. Saves time and effort – the primary aim of any technology.
So, why not make more use of it in maximizing your website’s reach?
SEO will never be the same again since voice queries have come into the world of SEO.
Today’s buyers are growingly relying on voice search, and tomorrow’s buyers are rising up with it. If you want to be easily found by your prospective clients, sites and content must be optimised for voice search. It provides a better and simpler search experience on mobile devices, making it essential not only for B2C or local businesses, but also for B2B SEO. Optimising for voice search is crucial for businesses of all types in 2018 and beyond which improves the voice search experience, as well as SEO overall.
Optimise your website with these 3 simple steps:
1. Optimise for long tail keywords
Usually, voice search users are more likely to use natural language for queries. Natural language lends itself to long tail keywords about more than four words. Create group related long tail keywords and target them with all in a single piece of comprehensive content. Long-form blog posts and introductory guides are great formats for targeting related queries. Using synonyms and semantically similar terms can be great if your keyword is stuffing instead of using the same keyword phrase over and over again.
Develop site content and expand your keyword lists to target longer-tail keyword phrases. By optimising content for long-tail keywords, you can cater to voice search, increase organic traffic, and enjoy higher revenue.
2. Get mobile friendly and go local
Mostly, voice search comes from mobile devices. Considering mobile-friendly website is crucial for your SEO. This includes using mobile-friendly layouts, but also optimising for speed and preparing mobile-optimised content.
If you own a local activity, ensure that you complete all the local business listings for your company’s physical locations. Moreover, make sure that each listing of your business is accurate and complete across Google and other relevant services. Consider about the needs of people around your local and feed them with useful information that relates to your business.
3. Create blog posts answering your customer’s questions
Build content that answers questions quickly. Building a FAQ page is an easy way to optimise your site for who, what, when, where, why, and how questions phrases. Ensure structures data markup is integrated into your website where appropriate. When buyers are searching on their phone, your goal is to answer these questions with written content focused on long-tail topics as a part of a greater mix of content involved on your site. So look into your analytics and look for the posts with high traffic, answer those questions and you will improve your chances on the SEO.
Voice search is on the growth and more than ever, people are simply pulling out their phones and using their voice to get their questions answered. And of course, in the next 3 years, the probability of getting your business searched by voice search will increase by 40%.
Don’t fade out in the competition! Make your business website voice-search SEO friendly today.
Book your 30–minutes FREE Consultation at https://bit.ly/2GgBJ3k.