Unless you’ve been hiding under a rock, the term thought leadership is the latest corporate buzz word making the rounds in business literature around the globe.
1. Create Adwords Account
Start by visiting https://adwords.google.com/. On the page click on the Start Now button to create your adwords account.
2. Create New Campaign
After activating your account, you will then be redirected to the Campaign Menu. Click on which new campaign you would like to focus. And then click on the goal you would like to work on.
3. Add Business Details
Start your ad by deciding which of your business you would like to run the ad for. If its new and you are setting up.
3.1. ADD Business name
3.2. ADD website of the business ( must be existing website)
3.3. Click Next
4. Choose the Target Location for the Advertisement
4.1. You can set up the ad to target people within a particular radius or distance from your business. This option is ideal if you have a physical store or simply improving your local marketing.
4.2. Choose the place where your advertisement will appear. This is good for expanded target. If you have an online shop or if you want to promote your services to outside your local market.
4.3. Or key in a specific address you have in mind to see if you have enough audience in that place.
4.4. Once done hit next –
5. Specify Target Areas
Product or service definition. Here you will need to provide specific areas of operation.
5.1. Add the business category
5.2. If note preset, add your own
5.3. Add the products or service you are offering
5.4. List of suggestions for number 3.
5.5. Hit NEXT.
6. Create your Ad Copy
Write your AD copy. Does not need to be complicated, just add something, short and informative.
6.1. Add Headline 1
6.2. Add Headline 2
6.3. Add Description
6.4. Add Website where the ad will redirect when clicked by a potential customer.
6.5. Review preview
6.6. Hit NEXT
7. Set your Ad Budget
Set your AD spend. Your estimated performance will adjust depending on the budget range you will provide.
8. Review your AD. Edit if necessary.
9. Enter your billing information and hit SUBMIT.