The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
Before making any sales in your business, the first step you need to do is to generate leads. How can you make any sales if you do not have a lead that will buy your products or try your services? Now, the challenging part is how to find those leads? Who are the people who’d be interested in buying the products or services that were being offered by your company? The leads are there, it’s just a matter of getting them into your sales funnel which can be a bit tricky. Yes, generating leads can be tricky, how can you attract and convert leads that can help increase your sales? In this blog we will discuss 9 smart ways to generate leads this Financial Year.
1. Content Marketing for Lead Generation
One of the best ways to earn leads is by showing them why they should trust your brand. You can do this by creating content related to the industry, your products, and your service. A report shows that 96% of B2B buyers look for content from thought leaders while 47% of buyers actually view at least 3 pieces of content before they engage with the brand.
This goes to show the importance of creating good quality content in order to generate leads. Give them something useful and they will eventually become customers.
And always remember – What goes around, comes around.
Most probably as a business owner, you consume a lot of articles. This is an opportunity for you to generate leads. You can participate in comment discussions by providing your honest thoughts and opinions. You can then reference your brand, product, or service where appropriate which naturally grows your potential leads.
2. Use Ads and Retargeting to Generate Leads
Ads serve one purpose and one purpose only, and that is to get people to take an action you want which is to click on your link. This link would then take them to a landing page specifically catered to what they are looking for. The ad and the landing page should be optimised together. This means that the landing page should provide what the ad promised.
A clear call to action should also be present in your landing page. More often than not this includes contacting you via a form, email, or calling you.
Some might see ads as an expensive way to get more leads. However, with the right optimisation, this can be extremely efficient in both results and cost.
3. Segment Emails to Generate Leads
One of the best ways to generate leads is to segment your emails. Doing so, you are able to provide the right offer to the right audience. Offer basic product or services to new leads, or try to upsell those who have already purchased from you before. This may be an older tactic in general but it is still one of the best ways to get leads.
Always be sure to look through your goldmine – your database.
Have you ever found money you forgot about in your pants pocket? Isn’t it a great feeling? Well, the same can be said about looking through your database and analysing it properly. You can actually find potential leads in your database especially for upselling. For example, if you have a number of lapsed clients or clients subscribing for a low valued service, you can take them up on value accession ladder with a targeted email campaign.
4. Use Social Media to Generate Leads
When people follow your social media channels, that is already a step in the direction of purchasing from you. They are already showing interest. This makes it easy to create an offer or provide an incentive for them to become leads.
You can also grow your reach using the right content on social media and increase your potential leads as well.
5. Offer Free Trials
Put your foot into the door immediately by offering free trials of your product or service. They may not pay for it in cash but this allows you to generate leads by collecting contact information. At the same time, it spreads awareness about your product or service. The people who avail of them will remember your brand the next time they are in the market for something similar.
6. Referral Marketing
One of the best ways to help other people to find out about your brand is through referral marketing. This is because people would tend to trust their family or friends more than a social media post from your brand. So, by creating a referral program for those who have purchase your product or service, you can instantly generate more leads who are well interesting in what you have to offer.
7. Invest in the Latest Technologies
Look out for emerging technologies especially in your industry. This opens up new avenues for you to generate leads.
A general example of this is the emergence of smartphones and other mobile devices. Since people are now online everywhere through these devices, we can now connect with them on a whole new level.
8. Take Advantage of your Signature
How many emails do you send in a day and how many people receive that? This is a great way to expose your brand. Provide your contact details, company logo, website link, and maybe a quick word or two about your company within your email signature making it easier for them to contact you about your products or services.
9. Work with Influencers to Generate Leads
An influencer is a person with a substantial brand name in the industry, whom your target audience follow and look up to. So why not work with relevant influencers in your industry in order to generate leads? What you can do is offer them your product or service for free and in return, they help you in building your brand’s credibility. This is a quick and efficient way to get more awareness on you.
Work with VIS®
And of course, there is always the option of working with us at VIS. We have a team of dedicated digital strategists who are experts in generating leads for your business. If you want to learn more about how we can help you, you can book a free 30min consultation by clicking this link.