Perhaps you have tried traditional marketing compared to digital marketing but the difference in results is not so significant. The answer lies in the basic fundamentals of marketing. Fact: The average revenue increase attributed to always presenting the brand consistently is 23%. With the ever evolving marketing world, what remains unchanged are the core fundamental […]
- October 15, 2016
You may be sending hundreds of emails to customers in hopes of getting some engagement and ultimately converting them into sales. However, only a few of your emails get read and even fewer see engagement.
With the help of few useful email marketing tips you can overcome this hurdle and increase the number of emails that get read. For this start with writing catchy subject line that gives information while being attention grabbing.
How to write emails that get opened?
1. Attractive subject lines
Write the subject line attractively while informing the recipient how the information inside the mail will help grow their business, solve a specific problem, is practical & useful or improve their business operations. These subject lines will grab their attention and will compel them to open and read the email. Subject lines should be attractive like the headlines in newspaper. Something that will rise their interest in your email.
2. Evoke emotion
A person receives hundreds of emails every day, most of which are boring. Make your email stand out from all the rest. How will you do that? Simple, write the subject line that evokes emotion and makes a connection with the recipient.
3. Use numbers
Use numbers in your subject line as it quickly grabs attention of the recipient & holds it there. 5, 7, 10, 50, 100, 101. While scanning the inbox we tend to gravitate towards numbers. When there is specific number we know it wouldn’t take too long to take a quick peek.
4. Make them curious
Go for illusive words from time to time, don’t give all the information at once in the subject line. Make them curious to find out more. Lure them to open the email to get more information.
5. Mention mistakes
Are they making the same mistakes as everyone else? The common mistakes that are easily avoided, they will be eager to make it right. They definitely don’t want to be caught making such simple mistakes. Point out their mistakes, big or small.
6. Learn from the expert
Subscribe to the expert’s mailing list, you can see how they write their subject lines and learn from them. You can find out the pattern and the wordings and what they focus on these subject lines can give you hints as to what works and what not for writing emails that get open and read.
7. Building relations
While it’s good to follow email marketing tips and advice you have to know, it’s more about building strong relation with your customers than following every single tips and tricks of email marketing. Slowly building loyalty so that your emails get opened and they engage with you even when you subject line is not attractive or it’s too long. They recognise you and click your email.
Learn from these email marketing tips on how to write emails that get opened, if you are having problems getting your emails read and getting some engagement. What do you do to get your emails read? Share your email marketing tips and tricks, we would love to hear them.