The rise of social media has opened up a modern channel for marketing, and there’s no doubt that it has a massive potential to multiply a business. However, social media marketing isn’t just a matter of being online. It’s an easy trap for a business to set up a social media account but have no clue about what to do next.
You probably were dissatisfied with the way your business was disorganized in 2017. You understand that keeping your business organized makes your business productive.
Larger businesses find it easier to achieve this, why? They have larger budgets and can easily hire someone to look after the business organization. This is not the case for small businesses – lower budgets and limited staff. So how do you achieve that without natural organization skills?
Here are 8 simple and easy strategies to keep your business organized this year.
#1 Strategy: keep track of your customers
Customers are loyal for without them your business is without a heart. It is true that pleasing customers can be time-consuming, however, pleasing them with better services must be a priority. Take time to organize your business and please your customers. Make use of programs like Groove to make it easier and effective to manage your customers.
#2 Strategy: start planning your social media advert
Most small business owners spend time to keep their marketing campaigns online on social media. Plan ahead and schedule your social media campaigns accordingly. This will not only save time but is bound to increase your efficiency and productivity. Also when running multiple social media accounts – Facebook, Twitter, and Instagram – drop them if you no longer actively monitor or have a great social presence. Put your effort or focus on the accounts with a great presence.
#3 Strategy: make use of the Cloud
This is often overlooked but is very efficient in reducing clutter and manages the digital paperwork. You can take advantage of Google drive with a free space of 15gig to store all types of documents and share specific files with your clients. This is efficient in both saving time and money.
#4 Strategy: plan ahead for quarterly taxes
All businesses pay tax so make provision for it. Start making plans before the tax files are due and comply with the various tax regulations relative to your business. Failure can lead to heartbreaking consequences, high fines or even the closure of your business.
#5 Strategy: and make your business legally banded
Now is the right time to amend all legal loose ends not yet attended to over the past years such as Doing Business As (DBA) for your business name, tax ID number, license and local permits.
#6 Strategy: get the right tools
It is important for every small business owner to have a place where they can easily record any task or inspiration immediately it comes to mind. A mobile application such as Evernote assists in whatever is your desired style – voice recording or handwritten. This helps to stay organized and effective.
#7 Strategy: tame your inbox
Monitor your inbox which contains messages that will contribute to the growth of your business. Messages which don’t require a response should be deleted. Curb your daily messages, unsubscribe from newsletters which are not necessary or create a specific folders in your email sector.
Organizing your business helps to increase more efficiency and productivity. It also prepares your business to accommodate for the expected growth.
What other strategies are you thinking of applying that will not only organize but grow your business?