The buzzword in the business world today is “building a brand”. Before we move further, what comes in your mind when you think the word “brand”?
Is it just a logo or colour?
We have been hearing a lot about content marketing. People, day-by-day create a brand new content by spending their precious time, however, do you know that a small twist in your existing content can bring up a whole fresh and compelling content? Yes, you heard it right! You do not need to start from the scratch. All you need to have is the reuse technique that revives your content.
Fact: According to 2015 Kapost data, it has been determined that on average, 75% of ideas turn into a content asset. They are published once, but never reused.
Here we have 5 great ways/techniques to reuse your existing content. Have a look at them below!
1. Generate new headlines
Before reading an article, what’s the first thing that gains a reader’s attention? Yes, you guessed it right! It’s the headlines. An eye grabbing headline has the capability to attract readers. So, one of the techniques of re-using your article is to generate fresh headlines to give your content additional life.
2. Modify the length of your content
From research, it has been determined that people on average read only 28% of articles that contain 593 words. So depending on the time factor , people will divide existing articles into three phases:
Short: View content quickly whilst on the go.
Medium: People view the content more if time permits while waiting for something else.
Long: People have the time to read it at their leisure or at weekends.
3. Change the format of your content
Content simply doesn’t mean lengthy articles. There are different formats of content. You can re-use the same content in varying formats. For example, you can create a video by extracting main theme of your content. You can even create an audio and presentation of your content.
4. Add luring images
As we all know, “A picture speaks a thousand words”, make your articles effective by adding beautiful images that lure your readers in. There are illustrations, charts, photographs infographics, and cartoons that you can use to help communicate your article with readers.
5. Use keywords and hashtags
Make your already written content familiar to search engines by adding key search terms (keywords) and hashtags (while promoting in social medias) so that your prospects and customers can find your content easily.
Reusing/ re-purposing existing content is a smart step for content marketing. It saves time, effort and moreover engages your readers.
So, are you re-purposing your existing content? Now is the time to take action! For more details, please call: 1300 777 847 or simply email us at firstname.lastname@example.org.